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  • June 22, 2025
  • 30 min read

How to Reduce OTA Reliance and Boost Your Direct Bookings in 2025

As a fellow hotelier, you are likely aware of the significant impact OTA commissions have on your profitability. Many properties face the challenge of balancing the benefits of OTA visibility with the cost of high commission fees. However, in 2025, it is entirely feasible to reduce your reliance on these platforms without sacrificing occupancy. Large […]

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  • June 22, 2025
  • 25 min read

How to Increase Direct Bookings for Hotels in 2025

Online Travel Agencies (OTAs) might fill your rooms, but they also fill their pockets with hefty commissions. According to Cloudbeds, major OTAs charge around 15 to 30% per booking, siphoning away a chunk of your revenue (Cloudbeds, “A Guide to OTA Commission Rates in 2025”). In Europe, a staggering 77% of hotel online bookings came […]

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  • February 25, 2025
  • 27 min read

7 Best Resort & Hotel Marketing Strategies to Skyrocket Bookings in 2025

If your resort and hotel’s marketing strategy still looks the same as it did a few years ago, you’re leaving money on the table. The hospitality industry is evolving faster than ever, with new trends, technologies, and traveler behaviors shaping the way bookings happen. In 2025, simply listing your hotel on OTAs won’t cut it—you […]

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  • February 25, 2025
  • 13 min read

Vinpearl SEO Case Study: Fantastic Journey to 6 Million Monthly Visits

If you think hotel websites are just for booking rooms, think again! Vinpearl has built a content empire that brings in over 6.6 million organic visitors per month, making it one of the most dominant travel websites in Vietnam. With nearly 230,000 ranking keywords and a skyrocketing backlink profile, Vinpearl isn’t just competing with other […]

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