{"id":4794,"date":"2025-05-11T12:02:06","date_gmt":"2025-05-11T12:02:06","guid":{"rendered":"https:\/\/seo300.com\/?p=4794"},"modified":"2025-05-11T12:04:15","modified_gmt":"2025-05-11T12:04:15","slug":"chien-luoc-digital-marketing-khach-san","status":"publish","type":"post","link":"https:\/\/seo300.com\/vi\/chien-luoc-digital-marketing-khach-san\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c Digital Marketing Kh\u00e1ch s\u1ea1n: C\u00e1ch Th\u00fac \u0111\u1ea9y \u0110\u1eb7t ph\u00f2ng & Doanh thu n\u0103m 2025"},"content":{"rendered":"

C\u00f3 hai ki\u1ec3u ng\u01b0\u1eddi l\u00e0m marketing kh\u00e1ch s\u1ea1n: nh\u1eefng ng\u01b0\u1eddi n\u1eafm b\u1eaft xu h\u01b0\u1edbng digital marketing v\u00e0 nh\u1eefng ng\u01b0\u1eddi v\u1eabn c\u00f2n b\u00e1m v\u00edu v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c l\u1ed7i th\u1eddi, t\u1ef1 h\u1ecfi t\u1ea1i sao l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng c\u1ee9 lao d\u1ed1c. S\u1ef1 th\u1eadt l\u00e0, n\u1ebfu kh\u00e1ch s\u1ea1n hay resort c\u1ee7a b\u1ea1n kh\u00f4ng chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng online, b\u1ea1n \u0111ang \u0111\u00e1nh m\u1ea5t c\u01a1 h\u1ed9i c\u1ef1c k\u1ef3 l\u1edbn. 82% l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng du l\u1ecbch di\u1ec5n ra tr\u00ean m\u1ea1ng, v\u00e0 70% du kh\u00e1ch b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm tr\u00ean Google. V\u1edbi s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a c\u00e1c k\u00eanh OTA (\u0110\u1ea1i l\u00fd Du l\u1ecbch Tr\u1ef1c tuy\u1ebfn), vi\u1ec7c tr\u1edf n\u00ean n\u1ed5i b\u1eadt c\u00e0ng kh\u00f3 kh\u0103n h\u01a1n bao gi\u1edd h\u1ebft. V\u1ea5n \u0111\u1ec1 kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f3 m\u1eb7t online\u2014m\u00e0 l\u00e0 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y, bi\u1ebfn ng\u01b0\u1eddi xem th\u00e0nh ng\u01b0\u1eddi \u0111\u1eb7t ph\u00f2ng, v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh. H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 b\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec3 t\u00ecm ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c digital marketing kh\u00e1ch s\u1ea1n t\u1ed1t nh\u1ea5trong b\u00e0i vi\u1ebft n\u00e0y nh\u00e9.<\/span><\/p>\n

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Hi\u1ec3u v\u1ec1 H\u1ec7 sinh th\u00e1i Digital Marketing Kh\u00e1ch s\u1ea1n<\/b><\/h2>\n

Du kh\u00e1ch ng\u00e0y nay am hi\u1ec3u c\u00f4ng ngh\u1ec7 h\u01a1n bao gi\u1edd h\u1ebft, v\u1edbi 83% th\u00edch t\u00ecm hi\u1ec3u th\u00f4ng tin chuy\u1ebfn \u0111i tr\u00ean m\u1ea1ng tr\u01b0\u1edbc khi \u0111\u1eb7t ph\u00f2ng. N\u1ebfu kh\u00e1ch s\u1ea1n ho\u1eb7c resort c\u1ee7a b\u1ea1n kh\u00f4ng xu\u1ea5t hi\u1ec7n \u0111\u00fang n\u01a1i, \u0111\u00fang th\u1eddi \u0111i\u1ec3m, b\u1ea1n g\u1ea7n nh\u01b0 v\u00f4 h\u00ecnh.<\/span><\/p>\n

V\u1eady, h\u1ec7 sinh th\u00e1i digital marketing kh\u00e1ch s\u1ea1n th\u1ef1c ch\u1ea5t tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o? H\u00e3y h\u00ecnh dung \u0111\u00f3 l\u00e0 m\u1ed9t “chi\u1ebfn tr\u01b0\u1eddng” \u0111a k\u00eanh, n\u01a1i c\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 resort c\u1ea1nh tranh \u0111\u1ec3 gi\u00e0nh l\u1ea5y s\u1ef1 ch\u00fa \u00fd, l\u01b0\u1ee3t nh\u1ea5p v\u00e0 \u0111\u1eb7t ph\u00f2ng. Kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00f3 m\u1ed9t website; m\u00e0 l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng t\u1ed5 h\u1ee3p c\u00e1c k\u00eanh digital ph\u00f9 h\u1ee3p \u0111\u1ec3 lu\u00f4n d\u1eabn \u0111\u1ea7u.<\/span><\/p>\n

\u0110\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong b\u1ed1i c\u1ea3nh n\u00e0y, b\u1ea1n c\u1ea7n n\u1eafm v\u1eefng c\u00e1c tr\u1ee5 c\u1ed9t c\u1ed1t l\u00f5i c\u1ee7a digital marketing kh\u00e1ch s\u1ea1n d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n\n\n\n\n\n\n\n\n
Tr\u1ee5 c\u1ed9t<\/span><\/td>\n\u0110\u1ecbnh ngh\u0129a<\/span><\/td>\n<\/tr>\n
SEO<\/span><\/td>\nT\u1ed1i \u01b0u h\u00f3a C\u00f4ng c\u1ee5 T\u00ecm ki\u1ebfm (SEO) gi\u00fap kh\u00e1ch s\u1ea1n x\u1ebfp h\u1ea1ng cao h\u01a1n tr\u00ean Google v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c, gi\u00fap kh\u00e1ch ti\u1ec1m n\u0103ng d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y v\u00e0 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp qua website c\u1ee7a kh\u00e1ch s\u1ea1n. Bao g\u1ed3m t\u1ed1i \u01b0u t\u1eeb kh\u00f3a, c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 website v\u00e0 t\u1ea1o n\u1ed9i dung gi\u00e1 tr\u1ecb.<\/span><\/td>\n<\/tr>\n
Qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed (Paid Ads)<\/span><\/td>\nQu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed, nh\u01b0 Google Hotel Ads, Facebook Ads v\u00e0 Meta Ads, cho ph\u00e9p kh\u00e1ch s\u1ea1n\/resort ti\u1ebfp c\u1eadn du kh\u00e1ch \u0111ang t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm n\u01a1i \u1edf. Gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb, th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0 gi\u1ea3m ph\u1ee5 thu\u1ed9c v\u00e0o OTA.<\/span><\/td>\n<\/tr>\n
Social Media (M\u1ea1ng x\u00e3 h\u1ed9i)<\/span><\/td>\nC\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Instagram, TikTok v\u00e0 Facebook r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 tr\u01b0ng b\u00e0y tr\u1ea3i nghi\u1ec7m kh\u00e1ch s\u1ea1n, t\u01b0\u01a1ng t\u00e1c v\u1edbi du kh\u00e1ch v\u00e0 t\u1eadn d\u1ee5ng influencer marketing (ti\u1ebfp th\u1ecb qua ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng) cho kh\u00e1ch s\u1ea1n\/resort \u0111\u1ec3 thu h\u00fat kh\u00e1ch m\u1edbi.<\/span><\/td>\n<\/tr>\n
Email & CRM<\/span><\/td>\nEmail marketing v\u00e0 Qu\u1ea3n l\u00fd Quan h\u1ec7 Kh\u00e1ch h\u00e0ng (CRM) gi\u00fap kh\u00e1ch s\u1ea1n\/resort nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng c\u0169 v\u00e0 ti\u1ec1m n\u0103ng. Email t\u1ef1 \u0111\u1ed9ng x\u00e1c nh\u1eadn \u0111\u1eb7t ph\u00f2ng, \u01b0u \u0111\u00e3i c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft khuy\u1ebfn kh\u00edch kh\u00e1ch quay l\u1ea1i v\u00e0 t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng.<\/span><\/td>\n<\/tr>\n
OTA<\/span><\/td>\nC\u00e1c \u0110\u1ea1i l\u00fd Du l\u1ecbch Tr\u1ef1c tuy\u1ebfn (OTA) nh\u01b0 Booking.com, Expedia v\u00e0 Agoda mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u1ed5ng l\u1ed3 cho kh\u00e1ch s\u1ea1n\/resort, th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng qua c\u00e1c n\u1ec1n t\u1ea3ng b\u00ean th\u1ee9 ba. M\u1eb7c d\u00f9 c\u00f3 t\u00ednh ph\u00ed hoa h\u1ed3ng, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c OTA m\u1ea1nh m\u1ebd gi\u00fap t\u1ed1i \u0111a h\u00f3a c\u00f4ng su\u1ea5t ph\u00f2ng v\u00e0 thu h\u00fat kh\u00e1ch m\u1edbi.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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X\u00e2y d\u1ef1ng Website Kh\u00e1ch s\u1ea1n c\u00f3 T\u1ef7 l\u1ec7 Chuy\u1ec3n \u0111\u1ed5i Cao<\/h2>\n

Website c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t cu\u1ed1n catalogue s\u1ed1\u2014n\u00f3 l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng m\u1ea1nh m\u1ebd nh\u1ea5t c\u1ee7a b\u1ea1n. Theo Google, v\u1edbi 79% du kh\u00e1ch \u0111\u1eb7t ph\u00f2ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 75% ng\u01b0\u1eddi d\u00f9ng \u0111\u00e1nh gi\u00e1 uy t\u00edn c\u1ee7a kh\u00e1ch s\u1ea1n d\u1ef1a tr\u00ean website, m\u1ed9t trang web thi\u1ebft k\u1ebf k\u00e9m c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n m\u1ea5t h\u00e0ng ng\u00e0n \u0111\u00f4 la doanh thu.<\/span><\/p>\n

M\u1ed9t website kh\u00e1ch s\u1ea1n mang l\u1ea1i chuy\u1ec3n \u0111\u1ed5i cao c\u1ea7n b\u1eaft m\u1eaft v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh, d\u1ec5 d\u00e0ng \u0111i\u1ec1u h\u01b0\u1edbng v\u00e0 t\u1ed1i \u01b0u h\u00f3a cho vi\u1ec7c \u0111\u1eb7t ph\u00f2ng li\u1ec1n m\u1ea1ch. Theo Hotel Benchmark, t\u1ed1c \u0111\u1ed9 v\u00e0 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng (responsiveness) l\u00e0 y\u1ebfu t\u1ed1 b\u1eaft bu\u1ed9c\u2014n\u1ebfu trang web c\u1ee7a b\u1ea1n m\u1ea5t h\u01a1n 4 gi\u00e2y \u0111\u1ec3 t\u1ea3i, 40% kh\u00e1ch truy c\u1eadp s\u1ebd r\u1eddi \u0111i. Thi\u1ebft k\u1ebf \u01b0u ti\u00ean di \u0111\u1ed9ng (mobile-first) c\u0169ng r\u1ea5t quan tr\u1ecdng, \u0111\u1ea3m b\u1ea3o kh\u00e1ch c\u00f3 th\u1ec3 \u0111\u1eb7t ph\u00f2ng d\u1ec5 d\u00e0ng t\u1eeb b\u1ea5t k\u1ef3 thi\u1ebft b\u1ecb n\u00e0o. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 k\u1ebft qu\u1ea3 t\u1ed1c \u0111\u1ed9 trang c\u1ee7a m\u1ed9t trong nh\u1eefng chu\u1ed7i kh\u00e1ch s\u1ea1n n\u1ed5i ti\u1ebfng nh\u1ea5t th\u1ebf gi\u1edbi:<\/span><\/p>\n

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Ngo\u00e0i ch\u1ee9c n\u0103ng, website c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00ec m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i. C\u00e1c n\u00fat K\u00eau g\u1ecdi H\u00e0nh \u0111\u1ed9ng (CTA – Call-to-Actions) r\u00f5 r\u00e0ng, h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 n\u1ed9i dung h\u1ea5p d\u1eabn c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng c\u1ee7a kh\u00e1ch. Vi\u1ec7c b\u1ed5 sung c\u00e1c t\u00ednh n\u0103ng nh\u01b0 hi\u1ec3n th\u1ecb t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng theo th\u1eddi gian th\u1ef1c, gi\u00e1 \u0111\u1ed9ng (dynamic pricing) v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 tin t\u01b0\u1edfng v\u00e0 khuy\u1ebfn kh\u00edch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/span><\/p>\n

V\u1ec1 c\u1ed1t l\u00f5i, m\u1ed9t website kh\u00e1ch s\u1ea1n c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf th\u1ea9m m\u1ef9\u2014m\u00e0 l\u00e0 vi\u1ec7c t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00f4ng r\u00e0o c\u1ea3n (frictionless), h\u1ea5p d\u1eabn v\u00e0 t\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i, th\u00fac \u0111\u1ea9y kh\u00e1ch truy c\u1eadp website ti\u1ebfn \u0111\u1ebfn b\u01b0\u1edbc \u0111\u1eb7t ph\u00f2ng..\u00a0<\/span><\/p>\n

T\u1ed1i \u01b0u h\u00f3a C\u00f4ng c\u1ee5 T\u00ecm ki\u1ebfm (SEO) cho Kh\u00e1ch s\u1ea1n<\/b><\/h2>\n

N\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n kh\u00f4ng xu\u1ea5t hi\u1ec7n tr\u00ean trang \u0111\u1ea7u ti\u00ean c\u1ee7a Google, b\u1ea1n g\u1ea7n nh\u01b0 v\u00f4 h\u00ecnh \u0111\u1ed1i v\u1edbi kh\u00e1ch ti\u1ec1m n\u0103ng. B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng 75% ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng bao gi\u1edd l\u01b0\u1edbt \u0111\u1ebfn trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm th\u1ee9 2 tr\u00ean Google? Do \u0111\u00f3, SEO cho kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1ec1 chi ph\u00ed \u0111\u1ec3 th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng.<\/span><\/p>\n

L\u1ea5y m\u1ed9t v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c SEO m\u1ea1nh m\u1ebd \u0111\u1ea3m b\u1ea3o r\u1eb1ng khi du kh\u00e1ch t\u00ecm ki\u1ebfm “kh\u00e1ch s\u1ea1n t\u1ed1t nh\u1ea5t \u1edf [th\u00e0nh ph\u1ed1 c\u1ee7a b\u1ea1n]”, kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n ph\u00eda tr\u00ean c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 OTA. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 kh\u00e1ch s\u1ea1n \u0111\u00e3 l\u00e0m r\u1ea5t t\u1ed1t trong l\u0129nh v\u1ef1c SEO \u0111\u1ecba ph\u01b0\u01a1ng (local SEO) t\u1ea1i Ph\u00fa Qu\u1ed1c:<\/span><\/p>\n

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Nh\u01b0ng vi\u1ec7c x\u1ebfp h\u1ea1ng cao tr\u00ean Google kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a\u2014n\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a t\u1ed1i \u01b0u h\u00f3a k\u1ef9 thu\u1eadt, n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tuy\u1ec7t v\u1eddi. H\u00e3y xem c\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n\n\n\n\n\n\n\n\n
Key Pillars<\/b><\/td>\nHow it works<\/b><\/td>\n<\/tr>\n
Local SEO & GMB<\/span><\/td>\nGoogle My Business (GMB – nay l\u00e0 Google Business Profile) l\u00e0 “m\u1eb7t ti\u1ec1n” k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n. C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 h\u1ed3 s\u01a1 GMB \u0111\u1ea7y \u0111\u1ee7 v\u00e0 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n 70% l\u01b0\u1ee3t nh\u1ea5p. \u0110\u1ea3m b\u1ea3o th\u00f4ng tin NAP (T\u00ean, \u0110\u1ecba ch\u1ec9, S\u1ed1 \u0111i\u1ec7n tho\u1ea1i) ch\u00ednh x\u00e1c, th\u00eam h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 khuy\u1ebfn kh\u00edch \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch.<\/span><\/td>\n<\/tr>\n
Onpage SEO<\/span><\/td>\nT\u1ed1i \u01b0u h\u00f3a c\u00e1c trang web v\u1edbi c\u00e1c t\u1eeb kh\u00f3a m\u00e0 du kh\u00e1ch th\u1ef1c s\u1ef1 t\u00ecm ki\u1ebfm, nh\u01b0: “Kh\u00e1ch s\u1ea1n sang tr\u1ecdng \u1edf [th\u00e0nh ph\u1ed1]”, “Kh\u00e1ch s\u1ea1n gi\u00e1 t\u1ed1t g\u1ea7n [\u0111\u1ecba \u0111i\u1ec3m]”, “Kh\u00e1ch s\u1ea1n cho ph\u00e9p th\u00fa c\u01b0ng \u1edf [th\u00e0nh ph\u1ed1]”. Th\u00eam c\u00e1c t\u1eeb kh\u00f3a n\u00e0y v\u00e0o ti\u00eau \u0111\u1ec1 trang, m\u00f4 t\u1ea3 meta, ti\u00eau \u0111\u1ec1 (headings), v\u00e0 th\u1ebb alt h\u00ecnh \u1ea3nh.<\/span><\/td>\n<\/tr>\n
Blog\u00a0<\/span><\/td>\nC\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 blog nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n 55% l\u01b0\u1ee3t truy c\u1eadp website so v\u1edbi nh\u1eefng kh\u00e1ch s\u1ea1n kh\u00f4ng c\u00f3. Vi\u1ebft c\u00e1c b\u00e0i h\u01b0\u1edbng d\u1eabn v\u1ec1 \u0111i\u1ec3m \u0111\u1ebfn, m\u1eb9o du l\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 c\u00e2u chuy\u1ec7n tr\u1ea3i nghi\u1ec7m t\u1ea1i kh\u00e1ch s\u1ea1n \u0111\u1ec3 x\u1ebfp h\u1ea1ng cho c\u00e1c t\u00ecm ki\u1ebfm \u0111u\u00f4i d\u00e0i (long-tail searches). V\u00ed d\u1ee5: Thay v\u00ec ch\u1ec9 nh\u1eafm v\u00e0o “kh\u00e1ch s\u1ea1n \u1edf H\u00e0 N\u1ed9i,” h\u00e3y t\u1ea1o m\u1ed9t b\u00e0i blog c\u00f3 ti\u00eau \u0111\u1ec1 “Top 10 \u0110\u1ecba \u0111i\u1ec3m \u00cdt Ng\u01b0\u1eddi Bi\u1ebft C\u1ef1c Hay \u1edf H\u00e0 N\u1ed9i (V\u00e0 N\u01a1i L\u01b0u Tr\u00fa G\u1ea7n \u0110\u00f3)”\u2014\u0111i\u1ec1u n\u00e0y gi\u00fap thu h\u00fat kh\u00e1ch ti\u1ec1m n\u0103ng ngay t\u1eeb giai \u0111o\u1ea1n \u0111\u1ea7u l\u00ean k\u1ebf ho\u1ea1ch du l\u1ecbch.<\/span><\/td>\n<\/tr>\n
Technical SEO<\/span><\/td>\nGoogle x\u1ebfp h\u1ea1ng c\u00e1c website nhanh, th\u00e2n thi\u1ec7n v\u1edbi di \u0111\u1ed9ng cao h\u01a1n. T\u1ed1i \u01b0u h\u00f3a t\u1ed1c \u0111\u1ed9 trang, kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng tr\u00ean di \u0111\u1ed9ng v\u00e0 \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac (structured data markup) \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng.<\/span><\/td>\n<\/tr>\n
Off-Page SEO<\/span><\/td>\n\u0110\u01b0\u1ee3c gi\u1edbi thi\u1ec7u tr\u00ean c\u00e1c blog du l\u1ecbch, trang web c\u1ee7a s\u1edf du l\u1ecbch v\u00e0 c\u00e1c website c\u00f3 uy t\u00edn cao \u0111\u1ec3 nh\u1eadn backlink (li\u00ean k\u1ebft tr\u1ecf v\u1ec1). V\u00ed d\u1ee5: M\u1ed9t kh\u00e1ch s\u1ea1n \u1edf th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t influencer du l\u1ecbch n\u1ed5i ti\u1ebfng, ng\u01b0\u1eddi n\u00e0y \u0111\u00e3 vi\u1ebft m\u1ed9t b\u00e0i blog x\u1ebfp h\u1ea1ng #1 tr\u00ean Google cho “kh\u00e1ch s\u1ea1n th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng t\u1ed1t nh\u1ea5t \u1edf Bali,” gi\u00fap t\u0103ng 35% l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

H\u00e3y xem x\u00e9t m\u1ed9t nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh (case study) c\u1ee7a Vinpearl Resort & Spa t\u1ea1i Vi\u1ec7t Nam. B\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a h\u1ed3 s\u01a1 Google My Business v\u1edbi h\u00ecnh \u1ea3nh, m\u00f4 t\u1ea3 v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt, ra m\u1eaft m\u1ee5c blog v\u00e0 t\u0103ng c\u01b0\u1eddng backlink ch\u1ea5t l\u01b0\u1ee3ng cao, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean (organic traffic) c\u1ee7a h\u1ecd \u0111\u00e3 v\u01b0\u01a1n l\u00ean v\u1ecb tr\u00ed top 1 trong ng\u00e0nh du l\u1ecbch t\u1ea1i Vi\u1ec7t Nam.<\/span><\/p>\n

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B\u1ea1n \u0111\u00e3 bao gi\u1edd t\u1ef1 h\u1ecfi l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng SEO \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp cho website c\u1ee7a m\u00ecnh ch\u01b0a? T\u00ecm hi\u1ec3u th\u00eam t\u1ea1i <\/span>Case Study c\u1ee7a SEO300<\/span><\/a> ngay!\u00a0<\/span><\/p>\n

L\u00e0m ch\u1ee7 Ngh\u1ec7 thu\u1eadt Qu\u1ea3ng c\u00e1o Tr\u1ea3 ph\u00ed<\/b><\/h2>\n

Qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed l\u00e0 c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0 gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o OTA. V\u1edbi 65% l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n b\u1eaft \u0111\u1ea7u tr\u00ean c\u00e1c k\u00eanh metasearch (so s\u00e1nh gi\u00e1), vi\u1ec7c ch\u1ea1y c\u00e1c qu\u1ea3ng c\u00e1o chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh khi du kh\u00e1ch \u0111ang t\u00ecm ki\u1ebfm.<\/span><\/p>\n

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Google Hotel Ads, Qu\u1ea3ng c\u00e1o T\u00ecm ki\u1ebfm (Search Ads) v\u00e0 Qu\u1ea3ng c\u00e1o Hi\u1ec3n th\u1ecb (Display Ads) l\u00e0 nh\u1eefng l\u1ef1a ch\u1ecdn hi\u1ec7u qu\u1ea3 nh\u1ea5t, cho ph\u00e9p kh\u00e1ch s\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng du kh\u00e1ch c\u00f3 \u00fd \u0111\u1ecbnh cao \u0111ang t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm ch\u1ed7 \u1edf. M\u1ed9t chi\u1ebfn d\u1ecbch Google Ads \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a t\u1ed1t c\u00f3 th\u1ec3 t\u0103ng \u0111\u00e1ng k\u1ec3 l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp, bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t gi\u1ea3i ph\u00e1p thay th\u1ebf hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed so v\u1edbi vi\u1ec7c tr\u1ea3 hoa h\u1ed3ng cho OTA.<\/span><\/p>\n

Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch l\u00e0 r\u1ea5t quan tr\u1ecdng. V\u00ed d\u1ee5, n\u1ebfu chi ph\u00ed m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p (CPC) cho “kh\u00e1ch s\u1ea1n sang tr\u1ecdng \u1edf Paris” l\u00e0 3 \u0111\u00f4 la v\u00e0 gi\u00e1 tr\u1ecb \u0111\u1eb7t ph\u00f2ng trung b\u00ecnh l\u00e0 500 \u0111\u00f4 la, th\u00ec ngay c\u1ea3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i 2% c\u0169ng mang l\u1ea1i l\u1ee3i t\u1ee9c tr\u00ean chi ti\u00eau qu\u1ea3ng c\u00e1o (ROAS) l\u00e0 333%. T\u01b0\u01a1ng t\u1ef1, qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i (retargeting ads), nh\u1eafc nh\u1edf nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 truy c\u1eadp website nh\u01b0ng ch\u01b0a \u0111\u1eb7t ph\u00f2ng, c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao g\u1ea5p 10 l\u1ea7n so v\u1edbi qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb th\u00f4ng th\u01b0\u1eddng, khi\u1ebfn ch\u00fang tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c thi\u1ebft y\u1ebfu \u0111\u1ec3 thu h\u1ed3i c\u00e1c l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng b\u1ecb b\u1ecf l\u1ee1.<\/span><\/p>\n

Social Media Marketing Kh\u00e1ch s\u1ea1n<\/h2>\n

Th\u1ef1c t\u1ebf l\u00e0\u2014du kh\u00e1ch kh\u00f4ng ch\u1ec9 t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n tr\u00ean Google. H\u1ecd \u0111ang l\u01b0\u1edbt Instagram, TikTok v\u00e0 Facebook \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u1ea3m h\u1ee9ng. Th\u1ef1c t\u1ebf, 60% du kh\u00e1ch s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 nghi\u00ean c\u1ee9u \u0111i\u1ec3m \u0111\u1ebfn, v\u00e0 40% \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n sau khi nh\u00ecn th\u1ea5y n\u00f3 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i, theo Winsavvy. N\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n kh\u00f4ng xu\u1ea5t hi\u1ec7n tr\u00ean newfeed c\u1ee7a h\u1ecd, b\u1ea1n \u0111ang b\u1ecf l\u1ee1 m\u1ed9t c\u01a1 h\u1ed9i kh\u1ed5ng l\u1ed3.<\/span><\/p>\n

Thay v\u00ec ch\u1ec9 \u0111\u0103ng t\u1ea3i n\u1ed9i dung marketing kh\u00e1ch s\u1ea1n \u0111\u01b0\u1ee3c trau chu\u1ed1t, h\u00e3y t\u1eadp trung v\u00e0o n\u1ed9i dung ch\u00e2n th\u1ef1c, h\u1ea5p d\u1eabn, kh\u01a1i g\u1ee3i s\u1ef1 t\u00f2 m\u00f2. Du kh\u00e1ch mu\u1ed1n th\u1ea5y nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf, ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng l\u1eddi qu\u1ea3ng c\u00e1o s\u00e1o r\u1ed7ng. \u0110\u00e2y l\u00e0 c\u00e1ch th\u1ef1c hi\u1ec7n:<\/span><\/p>\n

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  • T\u1eadn d\u1ee5ng N\u1ed9i dung do Ng\u01b0\u1eddi d\u00f9ng T\u1ea1o (User-Generated Content – UGC): Kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c. Khuy\u1ebfn kh\u00edch kh\u00e1ch truy c\u1eadp g\u1eafn th\u1ebb (tag) kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n trong b\u00e0i \u0111\u0103ng c\u1ee7a h\u1ecd v\u00e0 chia s\u1ebb l\u1ea1i n\u1ed9i dung c\u1ee7a h\u1ecd. M\u1ed9t b\u00e0i \u0111\u0103ng l\u1ea1i \u0111\u01a1n gi\u1ea3n v\u1ec1 c\u1ea3nh ho\u00e0ng h\u00f4n t\u1eeb ban c\u00f4ng c\u1ee7a kh\u00e1ch c\u00f3 th\u1ec3 m\u1ea1nh m\u1ebd h\u01a1n m\u1ed9t qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed.<\/span><\/li>\n
  • T\u1ea1o N\u1ed9i dung Video Ng\u1eafn: TikTok v\u00e0 Instagram Reels l\u00e0 nh\u1eefng cu\u1ed1n “c\u1ea9m nang du l\u1ecbch” m\u1edbi. C\u00e1c kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng n\u1ed9i dung video ng\u1eafn, h\u1ea5p d\u1eabn c\u00f3 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao g\u1ea5p 2 l\u1ea7n so v\u1edbi nh\u1eefng kh\u00e1ch s\u1ea1n kh\u00f4ng s\u1eed d\u1ee5ng. H\u00e3y th\u1eed c\u00e1c video tham quan ph\u00f2ng, clip h\u1eadu tr\u01b0\u1eddng ho\u1eb7c g\u1ee3i \u00fd c\u00e1c \u0111\u1ecba \u0111i\u1ec3m \u0111\u1ecba ph\u01b0\u01a1ng.<\/span><\/li>\n
  • V\u01b0\u1ee3t ra Ngo\u00e0i c\u00e1c \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a Kh\u00e1ch s\u1ea1n: \u0110\u1eebng ch\u1ec9 gi\u1edbi thi\u1ec7u ph\u00f2ng \u1ed1c\u2014h\u00e3y gi\u1edbi thi\u1ec7u tr\u1ea3i nghi\u1ec7m. C\u00f3 g\u00ec th\u00fa v\u1ecb g\u1ea7n \u0111\u00f3? \u0110i\u1ec1u g\u00ec \u0111\u1ed9c \u0111\u00e1o v\u1ec1 v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n? V\u00ed d\u1ee5, m\u1ed9t kh\u00e1ch s\u1ea1n boutique \u1edf Bali c\u00f3 th\u1ec3 l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng th\u00e1c n\u01b0\u1edbc \u1ea9n m\u00ecnh, c\u00e1c \u0111i\u1ec3m v\u0103n h\u00f3a v\u00e0 tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c \u0111\u1ec3 thu h\u00fat nh\u1eefng du kh\u00e1ch th\u00edch phi\u00eau l\u01b0u.<\/span><\/li>\n<\/ul>\n

    H\u00e3y xem c\u00e1ch JW Marriott \u00e1p d\u1ee5ng video ng\u1eafn \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c chi nh\u00e1nh c\u1ee7a h\u1ecd tr\u00ean Facebook:<\/span><\/p>\n

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    C\u00f2n influencer marketing th\u00ec sao? N\u1ebfu b\u1ea1n ngh\u0129 r\u1eb1ng influencer ch\u1ec9 d\u00e0nh cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang, h\u00e3y ngh\u0129 l\u1ea1i. C\u00e1c kh\u00e1ch s\u1ea1n h\u1ee3p t\u00e1c v\u1edbi influencer du l\u1ecbch ch\u1ee9ng ki\u1ebfn s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00ec kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd tin t\u01b0\u1edfng v\u00e0o c\u00e1c \u0111\u1ec1 xu\u1ea5t h\u01a1n l\u00e0 qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n

    L\u1ea5y v\u00ed d\u1ee5 v\u1ec1 The Ritz-Carlton, Maldives. Thay v\u00ec ch\u1ea1y c\u00e1c qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng, h\u1ecd \u0111\u00e3 m\u1eddi c\u00e1c influencer du l\u1ecbch h\u1ea1ng sang \u0111\u1ebfn ngh\u1ec9 d\u01b0\u1ee1ng \u0111\u1ed9c quy\u1ec1n. K\u1ebft qu\u1ea3? H\u00e0ng tri\u1ec7u l\u01b0\u1ee3t hi\u1ec3n th\u1ecb t\u1ef1 nhi\u00ean v\u00e0 s\u1ef1 t\u0103ng v\u1ecdt v\u1ec1 l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng gi\u00e1 tr\u1ecb cao t\u1eeb nh\u1eefng du kh\u00e1ch mu\u1ed1n c\u00f3 tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u1ef1.<\/span><\/p>\n

    <\/p>\n

    \u0110\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n nh\u1ecf h\u01a1n, micro-influencer (nh\u1eefng ng\u01b0\u1eddi c\u00f3 10K-100K ng\u01b0\u1eddi theo d\u00f5i) mang \u0111\u1ebfn m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 chuy\u00ean bi\u1ec7t, c\u00f3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao. Thay v\u00ec tr\u1ea3 nh\u1eefng kho\u1ea3n ti\u1ec1n l\u1edbn, nhi\u1ec1u kh\u00e1ch s\u1ea1n \u0111\u1ed5i k\u1ef3 ngh\u1ec9 mi\u1ec5n ph\u00ed l\u1ea5y n\u1ed9i dung, bi\u1ebfn influencer marketing th\u00e0nh m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u00f3 ROI cao nh\u1ea5t trong ng\u00e0nh kh\u00e1ch s\u1ea1n.<\/span><\/p>\n

    Email & CRM: C\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 Chuy\u1ec3n \u0111\u1ed5i<\/b><\/h2>\n

    H\u1ea7u h\u1ebft c\u00e1c email kh\u00e1ch s\u1ea1n \u0111\u1ec1u \u0111i th\u1eb3ng v\u00e0o th\u00f9ng r\u00e1c v\u00ec ch\u00fang t\u1ea1o c\u1ea3m gi\u00e1c chung chung v\u00e0 nh\u01b0 th\u01b0 r\u00e1c. Nh\u01b0ng khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, email marketing cho kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t “c\u1ed7 m\u00e1y” m\u1ea1nh m\u1ebd \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng l\u1eb7p l\u1ea1i v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch. Th\u1ef1c t\u1ebf, kh\u00e1ch h\u00e0ng quay l\u1ea1i chi ti\u00eau nhi\u1ec1u h\u01a1n 67% so v\u1edbi kh\u00e1ch truy c\u1eadp l\u1ea7n \u0111\u1ea7u, bi\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch email c\u00e1 nh\u00e2n h\u00f3a th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1ec1 chi ph\u00ed \u0111\u1ec3 t\u0103ng doanh thu. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1eabu email marketing t\u1eeb kh\u00e1ch s\u1ea1n Kimpton:<\/span><\/p>\n

    <\/p>\n

    M\u1ed9t ph\u1ec5u email (email funnel) \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac t\u1ed1t s\u1ebd h\u01b0\u1edbng d\u1eabn kh\u00e1ch ti\u1ec1m n\u0103ng qua h\u00e0nh tr\u00ecnh \u0111\u1eb7t ph\u00f2ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169. \u0110\u00e2y l\u00e0 c\u00e1ch s\u1eed d\u1ee5ng email hi\u1ec7u qu\u1ea3:<\/span><\/p>\n

      \n
    • Email Tr\u01b0\u1edbc K\u1ef3 ngh\u1ec9: Khi kh\u00e1ch \u0111\u1eb7t ph\u00f2ng, h\u00e3y g\u1eedi email ch\u00e0o m\u1eebng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u1edbi th\u00f4ng tin chi ti\u1ebft v\u1ec1 k\u1ef3 ngh\u1ec9, g\u1ee3i \u00fd \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 c\u00e1c t\u00f9y ch\u1ecdn n\u00e2ng c\u1ea5p.<\/span><\/li>\n
    • Email Kh\u00f4i ph\u1ee5c \u0110\u1eb7t ph\u00f2ng B\u1ecb b\u1ecf d\u1edf: 52% du kh\u00e1ch b\u1ecf d\u1edf qu\u00e1 tr\u00ecnh \u0111\u1eb7t ph\u00f2ng, th\u01b0\u1eddng do b\u1ecb ph\u00e2n t\u00e2m ho\u1eb7c so s\u00e1nh gi\u00e1. G\u1eedi email nh\u1eafc nh\u1edf t\u1ef1 \u0111\u1ed9ng v\u1edbi \u01b0u \u0111\u00e3i nh\u1ecf (“Ho\u00e0n t\u1ea5t \u0111\u1eb7t ph\u00f2ng v\u00e0 nh\u1eadn \u0111\u1ed3 u\u1ed1ng ch\u00e0o m\u1eebng mi\u1ec5n ph\u00ed!”) c\u00f3 th\u1ec3 thu h\u1ed3i m\u1ed9t ph\u1ea7n \u0111\u00e1ng k\u1ec3 doanh thu b\u1ecb m\u1ea5t n\u00e0y.<\/span><\/li>\n
    • Chi\u1ebfn d\u1ecbch Sau K\u1ef3 ngh\u1ec9 & Kh\u00e1ch h\u00e0ng Th\u00e2n thi\u1ebft: C\u00e1c kh\u00e1ch s\u1ea1n t\u1ed1t nh\u1ea5t kh\u00f4ng ch\u1ec9 marketing cho kh\u00e1ch m\u1edbi\u2014h\u1ecd gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 quay l\u1ea1i. G\u1eedi c\u00e1c \u01b0u \u0111\u00e3i c\u00e1 nh\u00e2n h\u00f3a, gi\u1ea3m gi\u00e1 sinh nh\u1eadt v\u00e0 \u01b0u \u0111\u00e3i VIP c\u00f3 th\u1ec3 t\u0103ng s\u1ed1 l\u01b0\u1ee3t quay l\u1ea1i.<\/span><\/li>\n
    • Khuy\u1ebfn m\u00e3i \u0110\u1eb7c bi\u1ec7t & \u01afu \u0111\u00e3i Theo m\u00f9a: Thay v\u00ec g\u1eedi email gi\u1ea3m gi\u00e1 chung chung, h\u00e3y ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n. M\u1ed9t kh\u00e1ch h\u00e0ng h\u1ea1ng sang n\u00ean nh\u1eadn \u0111\u01b0\u1ee3c \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n v\u1ec1 spa, trong khi m\u1ed9t du kh\u00e1ch c\u00f3 ng\u00e2n s\u00e1ch ti\u1ebft ki\u1ec7m c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c khuy\u1ebfn m\u00e3i “\u1edf 3 \u0111\u00eam, mi\u1ec5n ph\u00ed 1 \u0111\u00eam”.<\/span><\/li>\n<\/ul>\n

      OTA & Qu\u1ea3n l\u00fd Danh ti\u1ebfng Tr\u1ef1c tuy\u1ebfn<\/b><\/h2>\n

      D\u00f9 y\u00eau hay gh\u00e9t, c\u00e1c OTA nh\u01b0 Booking.com, Expedia v\u00e0 Agoda th\u1ed1ng tr\u1ecb kh\u00f4ng gian \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n, chi\u1ebfm 43% t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n to\u00e0n c\u1ea7u. M\u1eb7c d\u00f9 c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y mang l\u1ea1i kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb l\u1edbn, ch\u00fang c\u0169ng \u0111i k\u00e8m v\u1edbi m\u1ee9c ph\u00ed hoa h\u1ed3ng cao\u2014th\u01b0\u1eddng dao \u0111\u1ed9ng t\u1eeb 15% \u0111\u1ebfn 30% cho m\u1ed7i l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng. Th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n? T\u1eadn d\u1ee5ng OTA \u0111\u1ec3 t\u0103ng \u0111\u1ed9 ph\u1ee7 s\u00f3ng trong khi th\u00fac \u0111\u1ea9y nhi\u1ec1u l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp h\u01a1n \u0111\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn.<\/span><\/p>\n

      M\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c v\u1edbi OTA c\u00f3 ngh\u0129a l\u00e0 t\u1ed1i \u01b0u h\u00f3a danh s\u00e1ch (listings) v\u1edbi h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao, m\u00f4 t\u1ea3 h\u1ea5p d\u1eabn v\u00e0 gi\u00e1 c\u1ea3 c\u1ea1nh tranh. C\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ea7u t\u01b0 v\u00e0o t\u1ed1i \u01b0u h\u00f3a OTA th\u1ea5y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n so v\u1edbi nh\u1eefng kh\u00e1ch s\u1ea1n c\u00f3 h\u1ed3 s\u01a1 kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7. Ngo\u00e0i ra, vi\u1ec7c cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i khi \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp\u2014nh\u01b0 b\u1eefa s\u00e1ng mi\u1ec5n ph\u00ed ho\u1eb7c gi\u1ea3m gi\u00e1 \u0111\u1ed9c quy\u1ec1n\u2014c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch du kh\u00e1ch \u0111\u1eb7t tr\u1ef1c ti\u1ebfp tr\u00ean website c\u1ee7a kh\u00e1ch s\u1ea1n.<\/span><\/p>\n

      Qu\u1ea3n l\u00fd danh ti\u1ebfng (reputation management) c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m, v\u00ec 93% du kh\u00e1ch n\u00f3i r\u1eb1ng \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng c\u1ee7a h\u1ecd. C\u00e1c \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn uy t\u00edn c\u1ee7a kh\u00e1ch s\u1ea1n, khi\u1ebfn vi\u1ec7c qu\u1ea3n l\u00fd \u0111\u00e1nh gi\u00e1 ch\u1ee7 \u0111\u1ed9ng tr\u1edf n\u00ean c\u1ea7n thi\u1ebft. C\u00e1c kh\u00e1ch s\u1ea1n ph\u1ea3n h\u1ed3i c\u1ea3 \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c trong v\u00f2ng 24 gi\u1edd th\u1ea5y s\u1ed1 l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng t\u0103ng trung b\u00ecnh 12%. M\u1ed9t s\u1ef1 ghi nh\u1eadn \u0111\u01a1n gi\u1ea3n v\u1ec1 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch, \u0111\u01b0a ra gi\u1ea3i ph\u00e1p cho c\u00e1c m\u1ed1i quan t\u00e2m v\u00e0 duy tr\u00ec gi\u1ecdng \u0111i\u1ec7u chuy\u00ean nghi\u1ec7p c\u00f3 th\u1ec3 bi\u1ebfn m\u1ed9t v\u1ecb kh\u00e1ch kh\u00f4ng h\u00e0i l\u00f2ng th\u00e0nh m\u1ed9t kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i.<\/span><\/p>\n

      L\u1ea5y v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t khu ngh\u1ec9 d\u01b0\u1ee1ng b\u1ed1n sao \u1edf Bali, n\u01a1i \u0111\u00e3 ch\u1ee9ng ki\u1ebfn l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng t\u0103ng 30% sau khi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ph\u1ea3n h\u1ed3i \u0111\u00e1nh gi\u00e1 quy\u1ebft li\u1ec7t. B\u1eb1ng c\u00e1ch t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ecdi \u0111\u00e1nh gi\u00e1, gi\u1ea3i quy\u1ebft c\u00e1c m\u1ed1i lo ng\u1ea1i v\u00e0 l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c, h\u1ecd \u0111\u00e3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng OTA v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1eefng ch\u1eafc h\u01a1n n\u01a1i kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

      Trong b\u1ed1i c\u1ea3nh ng\u00e0nh kh\u00e1ch s\u1ea1n c\u1ea1nh tranh ng\u00e0y nay, OTA l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ec3 hi\u1ec3n th\u1ecb, nh\u01b0ng ch\u00fang kh\u00f4ng n\u00ean l\u00e0 ngu\u1ed3n \u0111\u1eb7t ph\u00f2ng duy nh\u1ea5t. C\u00e1c kh\u00e1ch s\u1ea1n k\u1ebft h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c OTA th\u00f4ng minh v\u1edbi qu\u1ea3n l\u00fd danh ti\u1ebfng m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a ph\u1ea1m vi ti\u1ebfp c\u1eadn trong khi v\u1eabn duy tr\u00ec quy\u1ec1n ki\u1ec3m so\u00e1t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u1ee3i nhu\u1eadn.<\/span><\/p>\n

      T\u1eadn d\u1ee5ng Video Marketing Kh\u00e1ch s\u1ea1n & Tham quan Th\u1ef1c t\u1ebf \u1ea3o<\/h2>\n

      M\u1ed9t b\u1ee9c \u1ea3nh c\u00f3 th\u1ec3 \u0111\u00e1ng gi\u00e1 ng\u00e0n l\u1eddi n\u00f3i, nh\u01b0ng m\u1ed9t video c\u00f3 th\u1ec3 \u0111\u00e1ng gi\u00e1 h\u00e0ng ng\u00e0n l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng. D\u00f9 \u0111\u00f3 l\u00e0 m\u1ed9t video gi\u1edbi thi\u1ec7u kh\u00e1ch s\u1ea1n \u0111\u1eadm ch\u1ea5t \u0111i\u1ec7n \u1ea3nh, c\u1ea3nh h\u1eadu tr\u01b0\u1eddng hay l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a kh\u00e1ch, n\u1ed9i dung video mang tr\u1ea3i nghi\u1ec7m kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0o cu\u1ed9c s\u1ed1ng theo c\u00e1ch m\u00e0 h\u00ecnh \u1ea3nh t\u0129nh \u0111\u01a1n thu\u1ea7n kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c.<\/span><\/p>\n

      Video d\u1ea1ng ng\u1eafn, nh\u01b0 tr\u00ean TikTok, Instagram Reels v\u00e0 YouTube Shorts, \u0111ang thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i. C\u00e1c kh\u00e1ch s\u1ea1n k\u1ebft h\u1ee3p n\u1ed9i dung video h\u1ea5p d\u1eabn th\u1ea5y t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i cao g\u1ea5p 2 l\u1ea7n so v\u1edbi nh\u1eefng kh\u00e1ch s\u1ea1n ch\u1ec9 d\u1ef1a v\u00e0o \u1ea3nh. M\u1ed9t video tham quan ph\u00f2ng 30 gi\u00e2y nhanh ch\u00f3ng ho\u1eb7c m\u1ed9t video “m\u1ed9t ng\u00e0y t\u1ea1i resort” c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch ti\u1ec1m n\u0103ng ngay l\u1eadp t\u1ee9c. \u0110\u00e2y l\u00e0 c\u00e1ch Marriott t\u1eadn d\u1ee5ng video \u0111\u1ec3 \u0111\u0103ng t\u1ea3i tr\u00ean Tiktok:<\/span><\/p>\n

      <\/p>\n

      Tham quan th\u1ef1c t\u1ebf \u1ea3o (Virtual tours) \u0111\u01b0a m\u1ecdi th\u1ee9 \u0111i xa h\u01a1n b\u1eb1ng c\u00e1ch cho ph\u00e9p du kh\u00e1ch tr\u1ea3i nghi\u1ec7m kh\u00e1ch s\u1ea1n tr\u01b0\u1edbc khi \u0111\u1eb7t ph\u00f2ng. V\u1edbi m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng \u0111\u00e1ng k\u1ec3 du kh\u00e1ch th\u00edch c\u00e1c kh\u00e1ch s\u1ea1n cung c\u1ea5p tour \u1ea3o, video 360 \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c mang \u0111\u1ebfn cho kh\u00e1ch c\u00e1i nh\u00ecn ch\u00e2n th\u1ef1c v\u1ec1 ph\u00f2ng \u1ed1c, ti\u1ec7n nghi v\u00e0 c\u1ea3nh quan xung quanh. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n sang tr\u1ecdng, resort v\u00e0 c\u00e1c lo\u1ea1i h\u00ecnh l\u01b0u tr\u00fa \u0111\u1ed9c \u0111\u00e1o, n\u01a1i kh\u00f4ng gian v\u00e0 tr\u1ea3i nghi\u1ec7m l\u00e0 \u0111i\u1ec3m b\u00e1n h\u00e0ng ch\u00ednh.<\/span><\/p>\n

      Ph\u00e2n t\u00edch Hi\u1ec7u su\u1ea5t & \u0110o l\u01b0\u1eddng Th\u00e0nh c\u00f4ng<\/b><\/h2>\n

      V\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 kh\u1edfi ch\u1ea1y chi\u1ebfn l\u01b0\u1ee3c digital marketing kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh\u2014tuy\u1ec7t v\u1eddi! Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebft n\u00f3 c\u00f3 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 kh\u00f4ng? \u0110o\u00e1n m\u00f2 s\u1ebd kh\u00f4ng hi\u1ec7u qu\u1ea3. Kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u, b\u1ea1n ch\u1ec9 \u0111ang n\u00e9m ti\u1ec1n v\u00e0o kho\u1ea3ng kh\u00f4ng v\u00e0 hy v\u1ecdng v\u00e0o \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p nh\u1ea5t.<\/span><\/p>\n

        \n
      • H\u00e3y qu\u00ean \u0111i nh\u1eefng ch\u1ec9 s\u1ed1 ph\u00f9 phi\u1ebfm (vanity metrics) nh\u01b0 “l\u01b0\u1ee3t th\u00edch” v\u00e0 “ng\u01b0\u1eddi theo d\u00f5i”. N\u1ebfu b\u1ea1n nghi\u00eam t\u00fac v\u1ec1 vi\u1ec7c th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng v\u00e0 doanh thu, h\u00e3y t\u1eadp trung v\u00e0o c\u00e1c KPI (Ch\u1ec9 s\u1ed1 Hi\u1ec7u su\u1ea5t Ch\u00ednh) th\u1ef1c s\u1ef1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn k\u1ebft qu\u1ea3 kinh doanh cu\u1ed1i c\u00f9ng (bottom line) c\u1ee7a b\u1ea1n:<\/li>\n
      • L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp Website & T\u1ef7 l\u1ec7 Chuy\u1ec3n \u0111\u1ed5i: C\u00f3 bao nhi\u00eau ng\u01b0\u1eddi truy c\u1eadp trang web c\u1ee7a b\u1ea1n, v\u00e0 quan tr\u1ecdng h\u01a1n, bao nhi\u00eau ng\u01b0\u1eddi th\u1ef1c s\u1ef1 \u0111\u1eb7t ph\u00f2ng? L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p c\u00f3 ngh\u0129a l\u00e0 c\u00f3 g\u00ec \u0111\u00f3 kh\u00f4ng \u1ed5n\u2014c\u00f3 th\u1ec3 trang web c\u1ee7a b\u1ea1n qu\u00e1 ch\u1eadm, quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng r\u01b0\u1eddm r\u00e0 ho\u1eb7c gi\u00e1 c\u1ee7a b\u1ea1n kh\u00f4ng c\u1ea1nh tranh.<\/span><\/li>\n
      • \u0110\u1eb7t ph\u00f2ng Tr\u1ef1c ti\u1ebfp so v\u1edbi \u0110\u1eb7t ph\u00f2ng qua OTA: B\u1ea1n mu\u1ed1n c\u00f3 nhi\u1ec1u kh\u00e1ch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp h\u01a1n l\u00e0 qua OTA (v\u00ec ai mu\u1ed1n m\u1ea5t 15-30% hoa h\u1ed3ng?). N\u1ebfu OTA \u0111ang chi\u1ebfm \u01b0u th\u1ebf, c\u00f3 l\u1ebd \u0111\u00e3 \u0111\u1ebfn l\u00fac cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n cho \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp ho\u1eb7c c\u1ea3i thi\u1ec7n quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng tr\u00ean website c\u1ee7a b\u1ea1n.<\/span><\/li>\n
      • L\u1ee3i t\u1ee9c tr\u00ean Chi ti\u00eau Qu\u1ea3ng c\u00e1o (ROAS): C\u00e1c chi\u1ebfn d\u1ecbch Google Ads, Facebook Ads v\u00e0 Meta Ads c\u1ee7a b\u1ea1n c\u00f3 th\u1ef1c s\u1ef1 mang l\u1ea1i l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng kh\u00f4ng, hay ch\u00fang ch\u1ec9 \u0111ang “\u0111\u1ed1t” ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n? M\u1ed9t c\u00f4ng th\u1ee9c \u0111\u01a1n gi\u1ea3n:<\/span>\n
          \n
        • ROAS = Doanh thu t\u1eeb qu\u1ea3ng c\u00e1o \/ Chi ph\u00ed qu\u1ea3ng c\u00e1o<\/span><\/li>\n
        • N\u1ebfu b\u1ea1n chi 1.000 \u0111\u00f4 la cho qu\u1ea3ng c\u00e1o v\u00e0 thu v\u1ec1 5.000 \u0111\u00f4 la t\u1eeb \u0111\u1eb7t ph\u00f2ng, ROAS c\u1ee7a b\u1ea1n l\u00e0 5X. Kh\u00e1 \u1ed5n.<\/span><\/li>\n
        • N\u1ebfu d\u01b0\u1edbi 3X, \u0111\u00e3 \u0111\u1ebfn l\u00fac tinh ch\u1ec9nh (tweak) c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 n\u1ed9i dung s\u00e1ng t\u1ea1o c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n<\/li>\n
        • T\u1ef7 l\u1ec7 B\u1ecf d\u1edf \u0110\u1eb7t ph\u00f2ng (Abandoned Booking Rate): Nhi\u1ec1u du kh\u00e1ch b\u1eaft \u0111\u1ea7u \u0111\u1eb7t ph\u00f2ng nh\u01b0ng kh\u00f4ng ho\u00e0n th\u00e0nh. \u0110\u1eebng \u0111\u1ec3 t\u00ecnh tr\u1ea1ng n\u00e0y x\u1ea3y ra! N\u1ebfu t\u1ef7 l\u1ec7 b\u1ecf d\u1edf \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n cao, h\u00e3y xem x\u00e9t qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i, email theo d\u00f5i k\u00e8m gi\u1ea3m gi\u00e1 ho\u1eb7c \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh thanh to\u00e1n<\/span><\/li>\n<\/ul>\n

          D\u1eef li\u1ec7u ch\u1ec9 h\u1eefu \u00edch n\u1ebfu b\u1ea1n h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean n\u00f3. \u0110\u00e2y l\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebfn th\u00f4ng tin chi ti\u1ebft th\u00e0nh doanh thu:<\/p>\n\n\n\n\n\n\n
          T\u00ecnh hu\u1ed1ng<\/span><\/td>\nT\u00ecnh hu\u1ed1ng<\/span><\/td>\n<\/tr>\n
          L\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp th\u1ea5p<\/span><\/td>\nCh\u1ea1y \u01b0u \u0111\u00e3i c\u00f3 gi\u1edbi h\u1ea1n th\u1eddi gian ch\u1ec9 d\u00e0nh ri\u00eang cho \u0111\u1eb7t ph\u00f2ng tr\u00ean website.<\/span><\/td>\n<\/tr>\n
          Chi ti\u00eau qu\u1ea3ng c\u00e1o cao, ROAS th\u1ea5p<\/span><\/td>\nKi\u1ec3m tra l\u1ea1i quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng\u2014gi\u1ea3m c\u00e1c b\u01b0\u1edbc kh\u00f4ng c\u1ea7n thi\u1ebft v\u00e0 \u0111\u1ea3m b\u1ea3o gi\u00e1 c\u1ea3 minh b\u1ea1ch.<\/span><\/td>\n<\/tr>\n
          Kh\u00e1ch b\u1ecf d\u1edf \u0111\u1eb7t ph\u00f2ng<\/span><\/td>\nS\u1eed d\u1ee5ng email theo d\u00f5i t\u1ef1 \u0111\u1ed9ng ho\u1eb7c qu\u1ea3ng c\u00e1o remarketing \u0111\u1ec3 nh\u1eafc nh\u1edf h\u1ecd l\u00fd do t\u1ea1i sao n\u00ean \u1edf l\u1ea1i v\u1edbi b\u1ea1n.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

          Xu h\u01b0\u1edbng T\u01b0\u01a1ng lai trong Digital Marketing Kh\u00e1ch s\u1ea1n & Resort<\/b><\/h2>\n

          C\u00e1ch du kh\u00e1ch \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n v\u00e0 resort \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng, v\u00e0 n\u1ebfu b\u1ea1n kh\u00f4ng b\u1eaft k\u1ecbp, b\u1ea1n s\u1ebd b\u1ecb t\u1ee5t l\u1ea1i ph\u00eda sau. V\u1edbi c\u00f4ng ngh\u1ec7 m\u1edbi, k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i v\u00e0 h\u00e0nh vi \u0111\u1eb7t ph\u00f2ng \u03b5\u03be\u03b5\u03bb\u03b9\u03c3\u03c3\u03cc\u03bc\u03b5\u03bd\u03b1 (\u0111ang ph\u00e1t tri\u1ec3n), c\u00e1c kh\u00e1ch s\u1ea1n th\u00edch \u1ee9ng s\u1edbm s\u1ebd th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng. V\u1eady, \u0111i\u1ec1u g\u00ec ti\u1ebfp theo trong digital marketing kh\u00e1ch s\u1ea1n? \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1i nh\u00ecn tho\u00e1ng qua v\u1ec1 t\u01b0\u01a1ng lai\u2014v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 \u0111i tr\u01b0\u1edbc \u0111\u00f3n \u0111\u1ea7u.<\/span><\/p>\n

          1. AI & Chatbots: The 24\/7 Concierge<\/b><\/h3>\n

          Du kh\u00e1ch mu\u1ed1n c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi ngay l\u1eadp t\u1ee9c, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao nhi\u1ec1u kh\u00e1ch s\u1ea1n th\u00edch s\u1eed d\u1ee5ng chatbot h\u1ed7 tr\u1ee3 b\u1edfi AI h\u01a1n l\u00e0 ch\u1edd \u0111\u1ee3i ph\u1ea3n h\u1ed3i t\u1eeb con ng\u01b0\u1eddi. Chatbot \u0111i\u1ec1u khi\u1ec3n b\u1eb1ng AI c\u00f3 th\u1ec3 x\u1eed l\u00fd \u0111\u1eb7t ph\u00f2ng, tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQ) v\u00e0 th\u1eadm ch\u00ed b\u00e1n th\u00eam d\u1ecbch v\u1ee5 (upsell), t\u1ea5t c\u1ea3 trong khi gi\u1ea3m t\u1ea3i c\u00f4ng vi\u1ec7c cho nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n. N\u1ebfu kh\u00e1ch s\u1ea1n v\u00e0 resort c\u1ee7a b\u1ea1n v\u1eabn d\u1ef1a v\u00e0o c\u00e1c ph\u1ea3n h\u1ed3i email ch\u1eadm ch\u1ea1p, b\u1ea1n \u0111\u00e3 \u0111ang m\u1ea5t \u0111i kh\u00e1ch ti\u1ec1m n\u0103ng.<\/span><\/p>\n

          <\/p>\n

          T\u00ecm ki\u1ebfm b\u1eb1ng Gi\u1ecdng n\u00f3i & Tr\u1ee3 l\u00fd Th\u00f4ng minh<\/h3>\n

          Ng\u00e0y c\u00e0ng nhi\u1ec1u du kh\u00e1ch h\u1ecfi Siri, Alexa ho\u1eb7c Google nh\u1eefng c\u00e2u nh\u01b0 “Kh\u00e1ch s\u1ea1n boutique t\u1ed1t nh\u1ea5t g\u1ea7n \u0111\u00e2y” thay v\u00ec g\u00f5 ch\u1eef. Th\u1ef1c t\u1ebf, 50% t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn s\u1ebd d\u1ef1a tr\u00ean gi\u1ecdng n\u00f3i v\u00e0o n\u0103m 2025. N\u1ebfu website kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho c\u00e1c t\u1eeb kh\u00f3a \u0111\u00e0m tho\u1ea1i v\u00e0 t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i, b\u1ea1n s\u1ebd b\u1ecf l\u1ee1 m\u1ed9t ph\u1ea7n l\u1edbn l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng.<\/span><\/p>\n

          <\/p>\n

          S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a Video Marketing D\u1ea1ng Ng\u1eafn<\/h3>\n

          Instagram Reels, TikTok v\u00e0 YouTube Shorts kh\u00f4ng c\u00f2n ch\u1ec9 d\u00e0nh cho influencer\u2014ch\u00fang \u0111ang \u0111\u1ecbnh h\u00ecnh n\u01a1i m\u1ecdi ng\u01b0\u1eddi \u0111i du l\u1ecbch v\u00e0 l\u01b0u tr\u00fa. C\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 resort t\u1eadn d\u1ee5ng video h\u1eadu tr\u01b0\u1eddng, tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch v\u00e0 c\u00e1c video tham quan ph\u00f2ng nhanh ch\u00f3ng s\u1ebd gi\u00e0nh \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng h\u01a1n. B\u1eb1ng ch\u1ee9ng? C\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 resort s\u1eed d\u1ee5ng video marketing d\u1ea1ng ng\u1eafn c\u00f3 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao g\u1ea5p 2 l\u1ea7n so v\u1edbi nh\u1eefng n\u01a1i ch\u1ec9 d\u1ef1a v\u00e0o h\u00ecnh \u1ea3nh t\u0129nh.<\/span><\/p>\n

          C\u00e1 nh\u00e2n h\u00f3a & Marketing Si\u00eau Nh\u1eafm m\u1ee5c ti\u00eau (Hyper-Targeted)<\/h3>\n

          C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i chung chung cho kh\u00e1ch s\u1ea1n v\u00e0 resort kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3. Kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a, v\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec1 xu\u1ea5t d\u1ef1a tr\u00ean AI v\u00e0 \u01b0u \u0111\u00e3i t\u00f9y ch\u1ec9nh th\u1ea5y l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng t\u0103ng 25%. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng m\u1ed9t v\u1ecb kh\u00e1ch c\u0169 \u0111\u00e3 \u0111\u1eb7t g\u00f3i spa nh\u1eadn \u0111\u01b0\u1ee3c email nh\u01b0:<\/span><\/p>\n

          “Ch\u00e0o ch\u1ecb Sarah, ch\u00fang t\u00f4i bi\u1ebft ch\u1ecb r\u1ea5t th\u00edch spa c\u1ee7a ch\u00fang t\u00f4i v\u00e0o m\u00f9a h\u00e8 n\u0103m ngo\u00e1i\u2014\u0111\u00e2y l\u00e0 \u01b0u \u0111\u00e3i gi\u1ea3m 20% cho k\u1ef3 ngh\u1ec9 d\u01b0\u1ee1ng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ti\u1ebfp theo c\u1ee7a ch\u1ecb!”<\/span><\/i><\/p>\n

          Lo\u1ea1i h\u00ecnh marketing d\u1ef1a tr\u00ean d\u1eef li\u1ec7u n\u00e0y x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u00e0 t\u0103ng doanh thu m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/span><\/p>\n

          5. Marketing H\u01b0\u1edbng \u0111\u1ebfn S\u1ef1 B\u1ec1n v\u1eefng<\/b><\/h3>\n

          76% du kh\u00e1ch n\u00f3i r\u1eb1ng h\u1ecd mu\u1ed1n \u1edf t\u1ea1i c\u00e1c kh\u00e1ch s\u1ea1n th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd tr\u1ea3 th\u00eam ti\u1ec1n cho m\u1ed9t tr\u1ea3i nghi\u1ec7m b\u1ec1n v\u1eefng, theo Booking.com. C\u00e1c kh\u00e1ch s\u1ea1n l\u00e0m n\u1ed5i b\u1eadt c\u00e1c s\u00e1ng ki\u1ebfn xanh\u2014n\u0103ng l\u01b0\u1ee3ng m\u1eb7t tr\u1eddi, ch\u01b0\u01a1ng tr\u00ecnh kh\u00f4ng r\u00e1c th\u1ea3i, l\u01b0u tr\u00fa trung h\u00f2a carbon\u2014s\u1ebd thu h\u00fat m\u1ed9t l\u00e0n s\u00f3ng du kh\u00e1ch c\u00f3 \u00fd th\u1ee9c m\u1edbi. N\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, h\u00e3y \u0111\u1ea3m b\u1ea3o \u0111i\u1ec1u \u0111\u00f3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 trong k\u1ebf ho\u1ea1ch digital marketing kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/span><\/p>\n

          6. Metaverse & Tr\u1ea3i nghi\u1ec7m \u0110\u1eb7t ph\u00f2ng Th\u1ef1c t\u1ebf \u1ea3o (VR)<\/b><\/h3>\n

          \u0110i\u1ec1u n\u00e0y nghe c\u00f3 v\u1ebb t\u01b0\u01a1ng lai, nh\u01b0ng c\u00e1c chuy\u1ebfn tham quan kh\u00e1ch s\u1ea1n b\u1eb1ng th\u1ef1c t\u1ebf \u1ea3o \u0111\u00e3 xu\u1ea5t hi\u1ec7n. M\u1ed9t s\u1ed1 kh\u00e1ch s\u1ea1n sang tr\u1ecdng hi\u1ec7n cung c\u1ea5p c\u00e1c chuy\u1ebfn tham quan VR n\u01a1i kh\u00e1ch c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 ph\u00f2ng tr\u01b0\u1edbc khi \u0111\u1eb7t. V\u00e0 v\u1edbi du l\u1ecbch Metaverse \u0111ang gia t\u0103ng, d\u1ef1 ki\u1ebfn du kh\u00e1ch s\u1ebd b\u1eaft \u0111\u1ea7u tr\u1ea3i nghi\u1ec7m c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn \u1ea3o tr\u01b0\u1edbc khi \u0111\u1eb7t c\u00e1c k\u1ef3 ngh\u1ec9 th\u1ef1c t\u1ebf. Nh\u1eefng ng\u01b0\u1eddi ti\u00ean phong s\u1edbm s\u1ebd c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u00e1ng k\u1ec3.<\/span><\/p>\n

          K\u1ebft lu\u1eadn<\/b><\/h2>\n

          Ng\u00e0nh kh\u00e1ch s\u1ea1n \u0111ang kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, v\u00e0 digital marketing l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 lu\u00f4n d\u1eabn \u0111\u1ea7u. T\u1eeb SEO v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed \u0111\u1ebfn m\u1ea1ng x\u00e3 h\u1ed9i, email v\u00e0 c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean AI, nh\u1eefng kh\u00e1ch s\u1ea1n th\u00e0nh c\u00f4ng nh\u1ea5t l\u00e0 nh\u1eefng kh\u00e1ch s\u1ea1n bi\u1ebft th\u00edch \u1ee9ng, t\u1ed1i \u01b0u h\u00f3a v\u00e0 \u0111\u1ed5i m\u1edbi. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, b\u1ea1n s\u1ebd thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u01a1n, t\u0103ng l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0 \u0111\u1ea3m b\u1ea3o t\u01b0\u01a1ng lai v\u1eefng ch\u1eafc (future-proof) cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. B\u00e2y gi\u1edd, \u0111\u00e3 \u0111\u1ebfn l\u00fac h\u00e0nh \u0111\u1ed9ng\u2014b\u1edfi v\u00ec \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111\u00e3 v\u00e0 \u0111ang l\u00e0m \u0111i\u1ec1u \u0111\u00f3!<\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

          C\u00f3 hai ki\u1ec3u ng\u01b0\u1eddi l\u00e0m marketing kh\u00e1ch s\u1ea1n: nh\u1eefng ng\u01b0\u1eddi n\u1eafm b\u1eaft xu h\u01b0\u1edbng digital marketing v\u00e0 nh\u1eefng ng\u01b0\u1eddi v\u1eabn c\u00f2n b\u00e1m v\u00edu v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c l\u1ed7i th\u1eddi, t\u1ef1 h\u1ecfi t\u1ea1i sao l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng c\u1ee9 lao d\u1ed1c. S\u1ef1 th\u1eadt l\u00e0, n\u1ebfu kh\u00e1ch s\u1ea1n hay resort c\u1ee7a b\u1ea1n kh\u00f4ng chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng online, […]<\/p>\n","protected":false},"author":4,"featured_media":4662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-4794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-vi"],"_links":{"self":[{"href":"https:\/\/seo300.com\/vi\/wp-json\/wp\/v2\/posts\/4794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo300.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seo300.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seo300.com\/vi\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/seo300.com\/vi\/wp-json\/wp\/v2\/comments?post=4794"}],"version-history":[{"count":1,"href":"https:\/\/seo300.com\/vi\/wp-json\/wp\/v2\/posts\/4794\/revisions"}],"predecessor-version":[{"id":4796,"href":"https:\/\/seo300.com\/vi\/wp-json\/wp\/v2\/posts\/4794\/revisions\/4796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo300.com\/vi\/wp-json\/wp\/v2\/media\/4662"}],"wp:attachment":[{"href":"https:\/\/seo300.com\/vi\/wp-json\/wp\/v2\/media?parent=4794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seo300.com\/vi\/wp-json\/wp\/v2\/categories?post=4794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seo300.com\/vi\/wp-json\/wp\/v2\/tags?post=4794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}