{"id":4792,"date":"2025-05-11T11:53:47","date_gmt":"2025-05-11T11:53:47","guid":{"rendered":"https:\/\/seo300.com\/?p=4792"},"modified":"2025-05-11T11:53:47","modified_gmt":"2025-05-11T11:53:47","slug":"chien-luoc-marketing-khach-san","status":"publish","type":"post","link":"https:\/\/seo300.com\/vi\/chien-luoc-marketing-khach-san\/","title":{"rendered":"7 Chi\u1ebfn l\u01b0\u1ee3c Marketing Kh\u00e1ch s\u1ea1n & Resort Hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 B\u00f9ng n\u1ed5 \u0110\u1eb7t ph\u00f2ng n\u0103m 2025"},"content":{"rendered":"

N\u1ebfu chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a resort v\u00e0 kh\u00e1ch s\u1ea1n b\u1ea1n v\u1eabn y h\u1ec7t nh\u01b0 v\u00e0i n\u0103m tr\u01b0\u1edbc, b\u1ea1n \u0111ang <\/span>t\u1ef1 m\u00ecnh \u0111\u00e1nh m\u1ea5t doanh thu<\/b>. Ng\u00e0nh kh\u00e1ch s\u1ea1n \u0111ang thay \u0111\u1ed5i nhanh h\u01a1n bao gi\u1edd h\u1ebft, v\u1edbi nh\u1eefng xu h\u01b0\u1edbng, c\u00f4ng ngh\u1ec7 v\u00e0 h\u00e0nh vi du kh\u00e1ch m\u1edbi \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1ch th\u1ee9c \u0111\u1eb7t ph\u00f2ng di\u1ec5n ra. V\u00e0o n\u0103m 2025, vi\u1ec7c ch\u1ec9 \u0111\u01a1n thu\u1ea7n li\u1ec7t k\u00ea kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c k\u00eanh OTA (\u0110\u1ea1i l\u00fd Du l\u1ecbch Tr\u1ef1c tuy\u1ebfn) s\u1ebd <\/span>kh\u00f4ng c\u00f2n \u0111\u1ee7 s\u1ee9c c\u1ea1nh tranh<\/b>\u2014b\u1ea1n c\u1ea7n m\u1ed9t <\/span>chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh<\/b> \u0111\u1ec3 thu h\u00fat, t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i du kh\u00e1ch tr\u01b0\u1edbc khi \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/span><\/p>\n

Nh\u01b0ng c\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 resort n\u00ean t\u1eadp trung n\u1ed7 l\u1ef1c v\u00e0o \u0111\u00e2u? H\u01b0\u1edbng d\u1eabn n\u00e0y s\u1ebd ph\u00e2n t\u00edch chi ti\u1ebft <\/span>7 chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t cho kh\u00e1ch s\u1ea1n<\/b>, gi\u00fap b\u1ea1n t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb, th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0 t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0o n\u0103m 2025. K\u00e9o xu\u1ed1ng \u0111\u1ec3 kh\u00e1m ph\u00e1 ngay!<\/span><\/p>\n

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Bi\u1ebfn Website th\u00e0nh C\u1ed5 M\u00e1y \u0110\u1eb7t Ph\u00f2ng<\/span><\/h2>\n

Website kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t cu\u1ed1n catalogue s\u1ed1\u2014n\u00f3 l\u00e0 <\/span>c\u00f4ng c\u1ee5 b\u00e1n h\u00e0ng m\u1ea1nh m\u1ebd nh\u1ea5t<\/b>. N\u1ebfu du kh\u00e1ch truy c\u1eadp trang web c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng \u0111\u1eb7t ph\u00f2ng, th\u00ec ch\u1eafc ch\u1eafn c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00f4ng \u1ed5n. V\u00e0o n\u0103m 2025, m\u1ed9t website c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao c\u1ea7n ph\u1ea3i <\/span>nhanh, th\u00e2n thi\u1ec7n v\u1edbi di \u0111\u1ed9ng, b\u1eaft m\u1eaft v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh v\u00e0 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/b>. N\u1ebfu kh\u00f4ng, b\u1ea1n \u0111ang gi\u00e1n ti\u1ebfp \u0111\u1ea9y kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn th\u1eb3ng tay \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c c\u00e1c k\u00eanh OTA.<\/span><\/p>\n

V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 khi\u1ebfn Google (v\u00e0 c\u1ea3 du kh\u00e1ch) “ph\u1ea3i l\u00f2ng” trang web c\u1ee7a b\u1ea1n? H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng <\/span>nguy\u00ean t\u1eafc SEO c\u01a1 b\u1ea3n th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3<\/b> – m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1ch s\u1ea1n t\u1ed1t nh\u1ea5t b\u1ea1n ph\u1ea3i bi\u1ebft!<\/span><\/p>\n

\u0110\u1ec3 Google “Y\u00eau” Kh\u00e1ch s\u1ea1n C\u1ee7a B\u1ea1n (SEO Hi\u1ec7u qu\u1ea3!)<\/span><\/h3>\n

N\u1ebfu kh\u00e1ch s\u1ea1n ho\u1eb7c resort c\u1ee7a b\u1ea1n kh\u00f4ng x\u1ebfp h\u1ea1ng tr\u00ean trang \u0111\u1ea7u ti\u00ean c\u1ee7a Google, b\u1ea1n g\u1ea7n nh\u01b0 <\/span>v\u00f4 h\u00ecnh<\/b> \u0111\u1ed1i v\u1edbi du kh\u00e1ch. V\u00e0 v\u00ec 75% ng\u01b0\u1eddi d\u00f9ng ch\u1eb3ng bao gi\u1edd xem qu\u00e1 trang k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean, SEO t\u1ed1t ch\u00ednh l\u00e0 t\u1ea5m v\u00e9 mang l\u1ea1i cho b\u1ea1n <\/span>l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (traffic) mi\u1ec5n ph\u00ed, d\u00e0i h\u1ea1n v\u00e0 nhi\u1ec1u l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp h\u01a1n<\/b>. Ph\u1ea7n tuy\u1ec7t nh\u1ea5t? Kh\u00f4ng gi\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed, b\u1ea1n kh\u00f4ng ph\u1ea3i ti\u1ebfp t\u1ee5c chi ti\u1ec1n \u0111\u1ec3 duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n.<\/span><\/p>\n

Nh\u01b0ng h\u00e3y th\u1ef1c t\u1ebf\u2014SEO c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n c\u1ea3m th\u1ea5y qu\u00e1 t\u1ea3i. V\u00ec v\u1eady, h\u00e3y chia nh\u1ecf n\u00f3 th\u00e0nh c\u00e1c <\/span>b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n, c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng ngay<\/b> m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u \u00e1p d\u1ee5ng ngay h\u00f4m nay.<\/span><\/p>\n

1. L\u00e0m ch\u1ee7 Hi\u1ec7n di\u1ec7n T\u00ecm ki\u1ebfm \u0110\u1ecba ph\u01b0\u01a1ng<\/h4>\n

H\u1ea7u h\u1ebft du kh\u00e1ch t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n b\u1eb1ng c\u00e1c c\u1ee5m t\u1eeb nh\u01b0 “kh\u00e1ch s\u1ea1n t\u1ed1t nh\u1ea5t \u1edf [th\u00e0nh ph\u1ed1 c\u1ee7a b\u1ea1n]” ho\u1eb7c “ch\u1ed7 \u1edf g\u1ea7n [\u0111\u1ecba danh]”. \u0110\u1ec3 xu\u1ea5t hi\u1ec7n trong c\u00e1c t\u00ecm ki\u1ebfm n\u00e0y, b\u1ea1n c\u1ea7n <\/span>th\u1ed1ng tr\u1ecb SEO \u0111\u1ecba ph\u01b0\u01a1ng<\/b>. \u0110\u00e2y l\u00e0 c\u00e1ch th\u1ef1c hi\u1ec7n:<\/span><\/p>\n

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  • T\u1ed1i \u01b0u h\u00f3a H\u1ed3 s\u01a1 Doanh nghi\u1ec7p tr\u00ean Google (Google Business Profile – GBP):<\/b> \u0110\u1ea3m b\u1ea3o h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1edbi \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao, chi ti\u1ebft li\u00ean h\u1ec7 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0 c\u00e1c \u0111\u00e1nh gi\u00e1 g\u1ea7n \u0111\u00e2y c\u1ee7a kh\u00e1ch.<\/span><\/li>\n
  • S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean:<\/b> Thay v\u00ec ch\u1ec9 n\u00f3i \u201ckh\u00e1ch s\u1ea1n sang tr\u1ecdng,\u201d h\u00e3y s\u1eed d\u1ee5ng “kh\u00e1ch s\u1ea1n sang tr\u1ecdng \u1edf \u0110\u00e0 N\u1eb5ng g\u1ea7n bi\u1ec3n M\u1ef9 Kh\u00ea.” Nh\u1eefng t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 theo \u0111\u1ecba \u0111i\u1ec3m n\u00e0y gi\u00fap Google k\u1ebft n\u1ed1i b\u1ea1n v\u1edbi \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng du kh\u00e1ch.<\/span><\/li>\n
  • \u0110\u01b0\u1ee3c li\u1ec7t k\u00ea trong c\u00e1c danh b\u1ea1 \u0111\u1ecba ph\u01b0\u01a1ng:<\/b> C\u00e1c trang web nh\u01b0 TripAdvisor, Yelp v\u00e0 c\u00e1c trang c\u1ee7a s\u1edf du l\u1ecbch khu v\u1ef1c c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n v\u00e0 mang l\u1ea1i nhi\u1ec1u traffic t\u1ef1 nhi\u00ean h\u01a1n.<\/span><\/li>\n<\/ul>\n

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    2. Website Nhanh Nh\u01b0 Ch\u1edbp (Ho\u1eb7c M\u1ea5t Kh\u00e1ch!)<\/h4>\n

    \u0110\u00e2y l\u00e0 m\u1ed9t th\u1ed1ng k\u00ea \u0111\u00e1ng s\u1ee3: 40% ng\u01b0\u1eddi d\u00f9ng r\u1eddi kh\u1ecfi m\u1ed9t trang web n\u1ebfu n\u00f3 m\u1ea5t h\u01a1n 3 gi\u00e2y \u0111\u1ec3 t\u1ea3i. N\u1ebfu trang web c\u1ee7a b\u1ea1n ch\u1eadm, du kh\u00e1ch s\u1ebd kh\u00f4ng ch\u1edd \u0111\u1ee3i\u2014h\u1ecd s\u1ebd \u0111\u1eb7t ph\u00f2ng \u1edf n\u01a1i kh\u00e1c.<\/p>\n

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    • Ki\u1ec3m tra t\u1ed1c \u0111\u1ed9 c\u1ee7a b\u1ea1n tr\u00ean Google PageSpeed Insights.<\/li>\n
    • N\u00e9n h\u00ecnh \u1ea3nh \u0111\u1ec3 ch\u00fang t\u1ea3i nhanh h\u01a1n m\u00e0 kh\u00f4ng l\u00e0m gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n
    • Gi\u1ea3m thi\u1ec3u c\u00e1c plugin v\u00e0 m\u00e3 l\u1ec7nh (scripts) kh\u00f4ng c\u1ea7n thi\u1ebft l\u00e0m ch\u1eadm trang web c\u1ee7a b\u1ea1n.<\/li>\n
    • S\u1eed d\u1ee5ng nh\u00e0 cung c\u1ea5p hosting nhanh, \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 gi\u1eef th\u1eddi gian t\u1ea3i d\u01b0\u1edbi 2 gi\u00e2y.<\/li>\n<\/ul>\n

      <\/p>\n

      M\u1ed9t website nhanh \u0111\u1ed3ng ngh\u0129a v\u1edbi kh\u00e1ch truy c\u1eadp h\u00e0i l\u00f2ng h\u01a1n, th\u1ee9 h\u1ea1ng Google t\u1ed1t h\u01a1n v\u00e0 nhi\u1ec1u l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh h\u01a1n.<\/span><\/p>\n

      3. Vi\u1ebft Nh\u01b0 M\u1ed9t Du Kh\u00e1ch, \u0110\u1eebng Nh\u01b0 M\u1ed9t Marketer<\/h4>\n

      C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm y\u00eau th\u00edch n\u1ed9i dung h\u1eefu \u00edch, h\u1ea5p d\u1eabn, v\u00e0 du kh\u00e1ch c\u0169ng v\u1eady. Thay v\u00ec nh\u1ed3i nh\u00e9t website c\u1ee7a b\u1ea1n b\u1eb1ng nh\u1eefng c\u1ee5m t\u1eeb chung chung nh\u01b0 \u201cch\u1ed7 \u1edf tho\u1ea3i m\u00e1i v\u1edbi d\u1ecbch v\u1ee5 h\u00e0ng \u0111\u1ea7u\u201d, h\u00e3y t\u1ea1o ra <\/span>content marketing kh\u00e1ch s\u1ea1n<\/b> tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi th\u1ef1c t\u1ebf m\u00e0 du kh\u00e1ch c\u00f3.<\/span><\/p>\n

      D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 ch\u1ee7 \u0111\u1ec1 blog th\u00e2n thi\u1ec7n v\u1edbi SEO cho kh\u00e1ch s\u1ea1n:<\/p>\n

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      • “Nh\u1eefng \u0110i\u1ec1u Tuy\u1ec7t V\u1eddi Nh\u1ea5t N\u00ean L\u00e0m \u1edf [Th\u00e0nh ph\u1ed1 c\u1ee7a B\u1ea1n] (M\u00e0 Ch\u1ec9 D\u00e2n \u0110\u1ecba Ph\u01b0\u01a1ng M\u1edbi Bi\u1ebft)”
        \n“N\u00ean \u1ede \u0110\u00e2u t\u1ea1i [\u0110i\u1ec3m \u0111\u1ebfn]: H\u01b0\u1edbng d\u1eabn v\u1ec1 C\u00e1c Khu v\u1ef1c T\u1ed1t nh\u1ea5t cho Du kh\u00e1ch”
        \n“C\u00e1ch L\u00ean K\u1ebf ho\u1ea1ch cho m\u1ed9t Chuy\u1ebfn \u0110i L\u00e3ng m\u1ea1n \u1edf [V\u1ecb tr\u00ed Kh\u00e1ch s\u1ea1n c\u1ee7a B\u1ea1n]”<\/li>\n<\/ul>\n

        Nh\u1eefng ch\u1ee7 \u0111\u1ec1 n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap website c\u1ee7a b\u1ea1n x\u1ebfp h\u1ea1ng cao h\u01a1n m\u00e0 c\u00f2n \u0111\u1ecbnh v\u1ecb kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t <\/span>ngu\u1ed3n th\u00f4ng tin \u0111\u00e1ng tin c\u1eady<\/b>\u2014v\u00e0 \u0111o\u00e1n xem du kh\u00e1ch s\u1ebd \u0111\u1eb7t ph\u00f2ng v\u1edbi ai sau khi \u0111\u1ecdc n\u1ed9i dung tuy\u1ec7t v\u1eddi c\u1ee7a b\u1ea1n? \u0110\u00fang v\u1eady, \u0111\u00f3 l\u00e0 B\u1ea0N.<\/span><\/p>\n

        T\u00edch h\u1ee3p K\u00eanh \u0110\u1eb7t ph\u00f2ng Tr\u1ef1c ti\u1ebfp v\u00e0o Website<\/h3>\n

        M\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1ch s\u1ea1n m\u1ea1nh m\u1ebd nh\u1ea5t l\u00e0 th\u00eam k\u00eanh \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0o website c\u1ee7a b\u1ea1n. C\u00f3 m\u1ed9t trang web kh\u00e1ch s\u1ea1n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb9p m\u1eaft l\u00e0 r\u1ea5t t\u1ed1t, nh\u01b0ng n\u1ebfu du kh\u00e1ch kh\u00f4ng th\u1ec3 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp, b\u1ea1n \u0111ang \u0111\u1ea9y h\u1ecd th\u1eb3ng \u0111\u1ebfn c\u00e1c k\u00eanh OTA\u2014v\u00e0 <\/span>m\u1ea5t 15-30% doanh thu cho m\u1ed7i l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng<\/b> d\u01b0\u1edbi d\u1ea1ng ph\u00ed hoa h\u1ed3ng. V\u00e0o n\u0103m 2025, m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp <\/span>li\u1ec1n m\u1ea1ch, th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c<\/b> n\u1ebfu b\u1ea1n mu\u1ed1n t\u0103ng l\u1ee3i nhu\u1eadn v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

        M\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p t\u1ed1t kh\u00f4ng ch\u1ec9 ti\u1ebft ki\u1ec7m ti\u1ec1n cho b\u1ea1n m\u00e0 c\u00f2n cho b\u1ea1n <\/span>quy\u1ec1n ki\u1ec3m so\u00e1t nhi\u1ec1u h\u01a1n \u0111\u1ed1i v\u1edbi tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch<\/b>. Khi du kh\u00e1ch \u0111\u1eb7t qua OTA, b\u1ea1n kh\u00f4ng s\u1edf h\u1eefu d\u1eef li\u1ec7u c\u1ee7a h\u1ecd\u2014\u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 g\u1eedi cho h\u1ecd c\u00e1c \u01b0u \u0111\u00e3i \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a ho\u1eb7c nu\u00f4i d\u01b0\u1ee1ng h\u1ecd \u0111\u1ec3 quay l\u1ea1i l\u1ea7n sau. Nh\u01b0ng v\u1edbi h\u1ec7 th\u1ed1ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t h\u01a1n, cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i t\u1ed1t h\u01a1n v\u00e0 gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng b\u00ean th\u1ee9 ba.<\/span><\/p>\n

        C\u00e1c c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng t\u1ed1t nh\u1ea5t th\u01b0\u1eddng <\/span>nhanh ch\u00f3ng, \u0111\u01a1n gi\u1ea3n v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi di \u0111\u1ed9ng<\/b>. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 gi\u00e1 c\u1ea3 r\u00f5 r\u00e0ng, t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng theo th\u1eddi gian th\u1ef1c v\u00e0 c\u00e1c tr\u01b0\u1eddng th\u00f4ng tin t\u1ed1i thi\u1ec3u l\u00e0 ch\u00eca kh\u00f3a. Kh\u00e1ch h\u00e0ng c\u00e0ng \u00edt ph\u1ea3i th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc, h\u1ecd c\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ho\u00e0n th\u00e0nh vi\u1ec7c \u0111\u1eb7t ph\u00f2ng.<\/span><\/p>\n

        C\u00e1c kh\u00e1ch s\u1ea1n mu\u1ed1n t\u1ed1i \u0111a h\u00f3a l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp c\u0169ng n\u00ean <\/span>cung c\u1ea5p c\u00e1c \u0111\u1eb7c quy\u1ec1n \u0111\u1ed9c quy\u1ec1n<\/b> m\u00e0 kh\u00e1ch kh\u00f4ng th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c tr\u00ean OTA. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 gi\u1ea3m gi\u00e1, b\u1eefa s\u00e1ng mi\u1ec5n ph\u00ed, n\u00e2ng c\u1ea5p ph\u00f2ng ho\u1eb7c ch\u00ednh s\u00e1ch h\u1ee7y linh ho\u1ea1t\u2014b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec l\u00e0m cho vi\u1ec7c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Triptease cho th\u1ea5y c\u00e1c kh\u00e1ch s\u1ea1n cung c\u1ea5p \u01b0u \u0111\u00e3i \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp \u0111\u00e3 <\/span>t\u0103ng 35% t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/b>.<\/span><\/p>\n

        H\u00e3y xem trang \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp t\u1ea1i Chu\u1ed7i Kh\u00e1ch s\u1ea1n Marriott:<\/span><\/p>\n

        <\/p>\n

        M\u1ed9t y\u1ebfu t\u1ed1 thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i kh\u00e1c l\u00e0 live chat v\u00e0 chatbot. Nhi\u1ec1u du kh\u00e1ch c\u00f3 nh\u1eefng c\u00e2u h\u1ecfi v\u00e0o ph\u00fat cu\u1ed1i tr\u01b0\u1edbc khi \u0111\u1eb7t ph\u00f2ng, v\u00e0 m\u1ed9t ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa vi\u1ec7c \u0111\u1ea3m b\u1ea3o m\u1ed9t l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng ho\u1eb7c m\u1ea5t n\u00f3 v\u00e0o tay \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Vi\u1ec7c t\u00edch h\u1ee3p chatbot ho\u1eb7c t\u00f9y ch\u1ecdn h\u1ed7 tr\u1ee3 tr\u1ef1c ti\u1ebfp cho ph\u00e9p kh\u00e1ch nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi ngay l\u1eadp t\u1ee9c v\u00e0 t\u1ef1 tin \u0111\u1eb7t ph\u00f2ng.<\/p>\n

        Cu\u1ed1i c\u00f9ng, m\u1ee5c ti\u00eau r\u1ea5t \u0111\u01a1n gi\u1ea3n: l\u00e0m cho vi\u1ec7c kh\u00e1ch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u1edbi b\u1ea1n tr\u1edf n\u00ean d\u1ec5 d\u00e0ng \u0111\u1ebfn m\u1ee9c kh\u00f3 tin. C\u00e0ng \u00edt r\u00e0o c\u1ea3n, c\u00e0ng nhi\u1ec1u doanh thu \u1edf l\u1ea1i trong t\u00fai c\u1ee7a b\u1ea1n\u2014n\u01a1i n\u00f3 thu\u1ed9c v\u1ec1.<\/p>\n

        M\u1ed9t Website “G\u00e2y Tr\u1ea7m Tr\u1ed3” = Nhi\u1ec1u \u0110\u1eb7t ph\u00f2ng H\u01a1n<\/span><\/h3>\n

        Website kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t s\u1ef1 hi\u1ec7n di\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1\u2014n\u00f3 l\u00e0 c\u00f4ng c\u1ee5 b\u00e1n h\u00e0ng m\u1ea1nh m\u1ebd nh\u1ea5t c\u1ee7a b\u1ea1n. N\u1ebfu n\u00f3 ch\u1eadm, l\u1ed9n x\u1ed9n ho\u1eb7c kh\u00f3 \u0111i\u1ec1u h\u01b0\u1edbng, kh\u00e1ch ti\u1ec1m n\u0103ng s\u1ebd kh\u00f4ng \u1edf l\u1ea1i l\u00e2u. Thay v\u00e0o \u0111\u00f3, h\u1ecd s\u1ebd \u0111\u1eb7t ph\u00f2ng \u1edf n\u01a1i kh\u00e1c, th\u01b0\u1eddng l\u00e0 qua OTA, khi\u1ebfn b\u1ea1n m\u1ea5t doanh thu. M\u1ed9t website hi\u1ec7u su\u1ea5t cao kh\u00f4ng ch\u1ec9 tr\u00f4ng \u0111\u1eb9p m\u1eaft\u2014n\u00f3 t\u1ea1o ra m\u1ed9t <\/span>tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch<\/b> bi\u1ebfn kh\u00e1ch truy c\u1eadp th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n.<\/span><\/p>\n

        Ngo\u00e0i t\u1ed1c \u0111\u1ed9, <\/span>k\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh (visual storytelling)<\/b> \u0111\u00f3ng m\u1ed9t vai tr\u00f2 r\u1ea5t l\u1edbn trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i. Du kh\u00e1ch mu\u1ed1n nh\u00ecn th\u1ea5y v\u00e0 c\u1ea3m nh\u1eadn tr\u1ea3i nghi\u1ec7m tr\u01b0\u1edbc khi \u0111\u1eb7t ph\u00f2ng, v\u00ec v\u1eady h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao, video s\u1ed1ng \u0111\u1ed9ng v\u00e0 th\u1eadm ch\u00ed c\u1ea3 c\u00e1c chuy\u1ebfn tham quan \u1ea3o c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn. Vi\u1ec7c gi\u1edbi thi\u1ec7u c\u00e1c ph\u00f2ng \u1ed1c tuy\u1ec7t \u0111\u1eb9p, c\u00e1c \u0111i\u1ec3m tham quan \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 s\u1ef1 ph\u1ea5n kh\u00edch, gi\u00fap kh\u00e1ch truy c\u1eadp d\u1ec5 d\u00e0ng h\u00ecnh dung m\u00ecnh \u0111ang \u1edf t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n h\u01a1n.<\/span><\/p>\n

        S\u1ef1 \u0111\u01a1n gi\u1ea3n l\u00e0 ch\u00eca kh\u00f3a<\/b> khi n\u00f3i \u0111\u1ebfn \u0111i\u1ec1u h\u01b0\u1edbng. N\u1ebfu kh\u00e1ch ph\u1ea3i nh\u1ea5p qu\u00e1 nhi\u1ec1u l\u1ea7n ch\u1ec9 \u0111\u1ec3 ki\u1ec3m tra t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng ho\u1eb7c gi\u00e1 c\u1ea3, h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng r\u1eddi \u0111i. M\u1ed9t thi\u1ebft k\u1ebf g\u1ecdn g\u00e0ng, c\u00f3 c\u1ea5u tr\u00fac t\u1ed1t v\u1edbi c\u00e1c n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng l\u00e0m cho qu\u00e1 tr\u00ecnh \u0111\u1eb7t ph\u00f2ng tr\u1edf n\u00ean tr\u1ef1c quan v\u00e0 kh\u00f4ng r\u1eafc r\u1ed1i.<\/span><\/p>\n

        Kh\u00e1ch C\u1ee7a B\u1ea1n D\u00f9ng Di \u0110\u1ed9ng\u2014Website C\u1ee7a B\u1ea1n C\u0169ng Ph\u1ea3i V\u1eady!<\/h3>\n

        N\u1ebfu website kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng, b\u1ea1n \u0111ang m\u1ea5t \u0111i c\u00e1c l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng\u2014r\u1ea5t \u0111\u01a1n gi\u1ea3n. Du kh\u00e1ch kh\u00f4ng c\u00f2n ng\u1ed3i tr\u01b0\u1edbc m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch cho chuy\u1ebfn \u0111i c\u1ee7a h\u1ecd; h\u1ecd \u0111ang l\u01b0\u1edbt, t\u00ecm ki\u1ebfm v\u00e0 \u0111\u1eb7t ph\u00f2ng tr\u00ean \u0111i\u1ec7n tho\u1ea1i khi \u0111ang di chuy\u1ec3n, ch\u1edd \u0111\u1ee3i trong h\u00e0ng ho\u1eb7c th\u01b0 gi\u00e3n t\u1ea1i qu\u00e1n c\u00e0 ph\u00ea. N\u1ebfu trang web c\u1ee7a b\u1ea1n kh\u00f4ng th\u00e2n thi\u1ec7n v\u1edbi di \u0111\u1ed9ng, ch\u1ec9 m\u1ea5t m\u1ed9t gi\u00e2y \u0111\u1ec3 h\u1ecd chuy\u1ec3n sang \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 tr\u1ea3i nghi\u1ec7m m\u01b0\u1ee3t m\u00e0 h\u01a1n.<\/p>\n

        M\u1ed9t trang web \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho di \u0111\u1ed9ng kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c thay \u0111\u1ed5i k\u00edch th\u01b0\u1edbc n\u1ed9i dung \u0111\u1ec3 v\u1eeba v\u1edbi m\u00e0n h\u00ecnh nh\u1ecf h\u01a1n. \u0110\u00f3 l\u00e0 vi\u1ec7c t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch n\u01a1i m\u1ecdi th\u1ee9\u2014t\u1eeb vi\u1ec7c duy\u1ec7t ph\u00f2ng \u0111\u1ebfn ho\u00e0n t\u1ea5t \u0111\u1eb7t ph\u00f2ng\u2014\u0111\u1ec1u c\u1ea3m th\u1ea5y d\u1ec5 d\u00e0ng. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 th\u1eddi gian t\u1ea3i nhanh, c\u00e1c n\u00fat d\u1ec5 ch\u1ea1m (tap-friendly) v\u00e0 quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp h\u1ee3p l\u00fd kh\u00f4ng y\u00eau c\u1ea7u cu\u1ed9n ho\u1eb7c ph\u00f3ng to qu\u00e1 nhi\u1ec1u.<\/p>\n

        C\u00e1c bi\u1ec3u m\u1eabu r\u01b0\u1eddm r\u00e0 v\u00e0 quy tr\u00ecnh thanh to\u00e1n ph\u1ee9c t\u1ea1p l\u00e0 nh\u1eefng \u0111i\u1ec3m tr\u1eeb l\u1edbn \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng. N\u1ebfu kh\u00e1ch ph\u1ea3i v\u00e9o, ph\u00f3ng to ho\u1eb7c nh\u1eadp qu\u00e1 nhi\u1ec1u th\u00f4ng tin, h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng t\u1eeb b\u1ecf vi\u1ec7c \u0111\u1eb7t ph\u00f2ng. M\u1ed9t b\u1ed1 c\u1ee5c \u0111\u01a1n gi\u1ea3n, tr\u1ef1c quan v\u1edbi c\u00e1c t\u00f9y ch\u1ecdn t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1n, l\u1ef1a ch\u1ecdn ng\u00e0y d\u1ec5 d\u00e0ng v\u00e0 ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n b\u1eb1ng m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t t\u1ea1o ra t\u1ea5t c\u1ea3 s\u1ef1 kh\u00e1c bi\u1ec7t.<\/p>\n

        M\u1ed9t y\u1ebfu t\u1ed1 kh\u00e1c? T\u1ed1c \u0111\u1ed9. Ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng thi\u1ebfu ki\u00ean nh\u1eabn. N\u1ebfu trang web c\u1ee7a b\u1ea1n t\u1ea3i qu\u00e1 l\u00e2u, h\u1ecd s\u1ebd b\u1ecf \u0111i. N\u00e9n h\u00ecnh \u1ea3nh, gi\u1ea3m thi\u1ec3u chuy\u1ec3n h\u01b0\u1edbng v\u00e0 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 hosting nhanh, \u0111\u00e1ng tin c\u1eady \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c trang c\u1ee7a b\u1ea1n t\u1ea3i ngay l\u1eadp t\u1ee9c, gi\u1eef ch\u00e2n kh\u00e1ch ti\u1ec1m n\u0103ng.<\/p>\n

        C\u00e1c kh\u00e1ch s\u1ea1n \u01b0u ti\u00ean thi\u1ebft k\u1ebf mobile-first (\u01b0u ti\u00ean di \u0111\u1ed9ng) th\u1ea5y t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n, t\u1ef7 l\u1ec7 tho\u00e1t th\u1ea5p h\u01a1n v\u00e0 nhi\u1ec1u l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp h\u01a1n. Trong m\u1ed9t th\u1ebf gi\u1edbi n\u01a1i kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i s\u1ef1 ti\u1ec7n l\u1ee3i trong t\u1ea7m tay, website c\u1ee7a b\u1ea1n ph\u1ea3i s\u1eb5n s\u00e0ng \u0111\u00e1p \u1ee9ng\u2014m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i.<\/p>\n

        Qu\u1ea3ng C\u00e1o Th\u00f4ng Minh H\u01a1n, Th\u1eafng L\u1ee3i L\u1edbn H\u01a1n<\/h2>\n

        C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1ch s\u1ea1n tuy\u1ec7t v\u1eddi kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c xu\u1ea5t hi\u1ec7n\u2014m\u00e0 l\u00e0 xu\u1ea5t hi\u1ec7n \u0111\u00fang n\u01a1i, \u0111\u00fang th\u1eddi \u0111i\u1ec3m. V\u1edbi vi\u1ec7c du kh\u00e1ch t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn m\u1ed7i gi\u00e2y, qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed mang l\u1ea1i cho b\u1ea1n s\u1ee9c m\u1ea1nh \u0111\u1ec3 \u0111\u01b0a kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh \u0111\u1ebfn tr\u1ef1c ti\u1ebfp tr\u01b0\u1edbc m\u1eaft nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 \u00fd \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng cao tr\u01b0\u1edbc khi h\u1ecd truy c\u1eadp v\u00e0o OTA ho\u1eb7c trang web c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o \u0111\u00fang \u0111\u1eafn kh\u00f4ng ch\u1ec9 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb\u2014n\u00f3 th\u00fac \u0111\u1ea9y nhi\u1ec1u l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp h\u01a1n, gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o OTA v\u00e0 t\u0103ng doanh thu.<\/p>\n

        <\/p>\n

        H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd nh\u1ea5t trong qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n: qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm tr\u1ea3 ph\u00ed (paid search).<\/p>\n

        Get Seen with Paid Search<\/b><\/h3>\n

        \u0110\u01b0\u1ee3c Nh\u00ecn Th\u1ea5y v\u1edbi Qu\u1ea3ng c\u00e1o T\u00ecm ki\u1ebfm Tr\u1ea3 ph\u00ed<\/h3>\n

        Khi du kh\u00e1ch \u0111ang t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm m\u1ed9t kh\u00e1ch s\u1ea1n ho\u1eb7c resort trong khu v\u1ef1c c\u1ee7a b\u1ea1n, b\u1ea1n mu\u1ed1n c\u01a1 s\u1edf c\u1ee7a m\u00ecnh l\u00e0 th\u1ee9 \u0111\u1ea7u ti\u00ean h\u1ecd nh\u00ecn th\u1ea5y. Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm tr\u1ea3 ph\u00ed\u2014nh\u01b0 <\/span>Google Hotel Ads<\/b> v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch <\/span>PPC cho kh\u00e1ch s\u1ea1n (Pay-Per-Click)<\/b>\u2014\u0111\u1ea3m b\u1ea3o kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n \u1edf <\/span>\u0111\u1ea7u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm<\/b> khi kh\u00e1ch ti\u1ec1m n\u0103ng \u0111ang trong t\u00e2m th\u1ebf \u0111\u1eb7t ph\u00f2ng. Kh\u00f4ng gi\u1ed1ng nh\u01b0 th\u1ee9 h\u1ea1ng t\u1ef1 nhi\u00ean (organic rankings) c\u1ea7n th\u1eddi gian \u0111\u1ec3 x\u00e2y d\u1ef1ng, qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm tr\u1ea3 ph\u00ed \u0111\u01b0a b\u1ea1n l\u00ean trang m\u1ed9t ngay l\u1eadp t\u1ee9c.<\/span><\/p>\n

        S\u1ef1 k\u1ef3 di\u1ec7u c\u1ee7a qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm tr\u1ea3 ph\u00ed l\u00e0 <\/span>nh\u1eafm m\u1ee5c ti\u00eau (targeting)<\/b>. B\u1ea1n kh\u00f4ng ch\u1ec9 tung qu\u1ea3ng c\u00e1o ra \u0111\u00f3 v\u00e0 hy v\u1ecdng v\u00e0o \u0111i\u1ec1u t\u1ed1t nh\u1ea5t. Thay v\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea5u th\u1ea7u cho c\u00e1c <\/span>t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3, c\u00f3 \u00fd \u0111\u1ecbnh cao<\/b> nh\u01b0 “kh\u00e1ch s\u1ea1n boutique \u1edf Paris”, “resort sang tr\u1ecdng \u1edf Bali”, ho\u1eb7c “kh\u00e1ch s\u1ea1n ven bi\u1ec3n t\u1ed1t nh\u1ea5t \u1edf Miami”. \u0110\u00e2y l\u00e0 nh\u1eefng t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch cho chuy\u1ebfn \u0111i c\u1ee7a h\u1ecd, ngh\u0129a l\u00e0 h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i h\u01a1n.<\/span><\/p>\n

        <\/p>\n

        Nh\u01b0ng qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm tr\u1ea3 ph\u00ed kh\u00f4ng ch\u1ec9 l\u00e0 ch\u1ea1y qu\u1ea3ng c\u00e1o\u2014m\u00e0 l\u00e0 <\/span>t\u1ed1i \u01b0u h\u00f3a ch\u00fang \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i t\u1ee9c t\u1ed1i \u0111a<\/b>. C\u00e1c qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t th\u01b0\u1eddng c\u00f3:<\/span><\/p>\n

          \n
        • N\u1ed9i dung qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn (Compelling ad copy)<\/b> l\u00e0m n\u1ed5i b\u1eadt c\u00e1c \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c \u0111\u00e1o (\u201c\u0110\u1eb7t tr\u1ef1c ti\u1ebfp & Ti\u1ebft ki\u1ec7m 15%!\u201d).<\/span><\/li>\n
        • Landing page ch\u1ea5t l\u01b0\u1ee3ng cao<\/b> v\u1edbi gi\u00e1 c\u1ea3 r\u00f5 r\u00e0ng v\u00e0 t\u00f9y ch\u1ecdn \u0111\u1eb7t ph\u00f2ng d\u1ec5 d\u00e0ng.<\/span><\/li>\n
        • Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea5u th\u1ea7u th\u00f4ng minh<\/b> \u0111\u1ea3m b\u1ea3o b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 kh\u00f4ng chi ti\u00eau qu\u00e1 m\u1ee9c.<\/span><\/li>\n<\/ul>\n

          Nhi\u1ec1u kh\u00e1ch s\u1ea1n ho\u1eb7c resort m\u1eafc sai l\u1ea7m khi \u0111\u1ea5u th\u1ea7u m\u1ea1nh m\u1ebd nh\u01b0ng l\u1ea1i kh\u00f4ng theo d\u00f5i hi\u1ec7u su\u1ea5t. N\u1ebfu b\u1ea1n kh\u00f4ng \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, chi ph\u00ed cho m\u1ed7i l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i\/kh\u00e1ch h\u00e0ng (CPA), v\u00e0 l\u1ee3i t\u1ee9c tr\u00ean chi ti\u00eau qu\u1ea3ng c\u00e1o (ROAS), b\u1ea1n c\u00f3 th\u1ec3 \u0111ang l\u00e3ng ph\u00ed ti\u1ec1n v\u00e0o nh\u1eefng c\u00fa nh\u1ea5p chu\u1ed9t kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i. Tuy nhi\u00ean, m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm tr\u1ea3 ph\u00ed \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a t\u1ed1t c\u00f3 th\u1ec3 <\/span>t\u0103ng 30% ho\u1eb7c nhi\u1ec1u h\u01a1n l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp<\/b> trong khi gi\u1eef chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng th\u1ea5p h\u01a1n hoa h\u1ed3ng OTA.<\/span><\/p>\n

          \u0110\u1ea9y M\u1ea1nh Khi Nhu C\u1ea7u T\u0103ng V\u1ecdt<\/h3>\n

          Th\u1eddi \u0111i\u1ec3m l\u00e0 t\u1ea5t c\u1ea3 trong marketing kh\u00e1ch s\u1ea1n. C\u00f3 nh\u1eefng th\u1eddi \u0111i\u1ec3m nhu c\u1ea7u t\u0103ng v\u1ecdt m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean\u2014m\u00f9a l\u1ec5 cao \u0111i\u1ec3m, c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn ho\u1eb7c cu\u1ed1i tu\u1ea7n d\u00e0i. N\u1ebfu b\u1ea1n kh\u00f4ng t\u0103ng c\u01b0\u1eddng chi ti\u00eau qu\u1ea3ng c\u00e1o trong nh\u1eefng giai \u0111o\u1ea1n nhu c\u1ea7u cao n\u00e0y, b\u1ea1n \u0111ang b\u1ecf l\u1ee1 nh\u1eefng c\u01a1 h\u1ed9i \u0111\u1eb7t ph\u00f2ng v\u00e0ng.<\/p>\n

          H\u00e3y ngh\u0129 v\u1ec1 \u0111i\u1ec1u n\u00e0y: khi du kh\u00e1ch \u0111ang t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u1eb7t ph\u00f2ng nhanh ch\u00f3ng h\u01a1n. Ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch tr\u1ea3 ph\u00ed m\u1ea1nh m\u1ebd trong nh\u1eefng \u0111\u1ee3t t\u0103ng \u0111\u1ed9t bi\u1ebfn n\u00e0y \u0111\u1ea3m b\u1ea3o kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n l\u00e0 th\u1ee9 \u0111\u1ea7u ti\u00ean h\u1ecd nh\u00ecn th\u1ea5y, t\u0103ng c\u01a1 h\u1ed9i \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp tr\u01b0\u1edbc khi h\u1ecd truy c\u1eadp v\u00e0o OTA.<\/span><\/p>\n

          V\u00ed d\u1ee5, n\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u1edf m\u1ed9t th\u1ecb tr\u1ea5n ngh\u1ec9 d\u01b0\u1ee1ng tr\u01b0\u1ee3t tuy\u1ebft, th\u1eddi \u0111i\u1ec3m \u0111\u1eb7t ph\u00f2ng cao \u0111i\u1ec3m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ea7u m\u00f9a thu, ngay tr\u01b0\u1edbc khi m\u00f9a \u0111\u00f4ng b\u1eaft \u0111\u1ea7u. N\u1ebfu b\u1ea1n \u1edf g\u1ea7n m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m t\u1ed5 ch\u1ee9c h\u00f2a nh\u1ea1c l\u1edbn, qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc c\u00e1c bu\u1ed5i bi\u1ec3u di\u1ec5n l\u1edbn c\u00f3 th\u1ec3 thu h\u00fat nh\u1eefng du kh\u00e1ch v\u00e0o ph\u00fat cu\u1ed1i. Ch\u00eca kh\u00f3a l\u00e0 <\/span>ph\u00e2n t\u00edch xu h\u01b0\u1edbng \u0111\u1eb7t ph\u00f2ng l\u1ecbch s\u1eed<\/b> v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n cho ph\u00f9 h\u1ee3p.<\/span><\/p>\n

          M\u1ed9t trong nh\u1eefng chi\u1ebfn thu\u1eadt th\u00f4ng minh nh\u1ea5t l\u00e0 <\/span>nh\u1eafm m\u1ee5c ti\u00eau theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd (geo-targeting)<\/b>\u2014t\u0103ng c\u01b0\u1eddng qu\u1ea3ng c\u00e1o \u1edf c\u00e1c th\u00e0nh ph\u1ed1 n\u01a1i h\u1ea7u h\u1ebft kh\u00e1ch c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb \u0111\u00f3. N\u1ebfu resort c\u1ee7a b\u1ea1n \u1edf Th\u00e1i Lan th\u1ea5y l\u01b0\u1ee3ng kh\u00e1ch t\u1eeb Singapore t\u0103ng \u0111\u1ed9t bi\u1ebfn trong c\u00e1c ng\u00e0y l\u1ec5, h\u00e3y nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng du kh\u00e1ch \u0111\u00f3 b\u1eb1ng c\u00e1c \u01b0u \u0111\u00e3i c\u00f3 gi\u1edbi h\u1ea1n th\u1eddi gian. Khi nhu c\u1ea7u cao, kh\u00e1ch s\u1eb5n s\u00e0ng \u0111\u1eb7t ph\u00f2ng nhanh h\u01a1n\u2014h\u00e3y t\u1eadn d\u1ee5ng s\u1ef1 c\u1ea5p b\u00e1ch \u0111\u00f3 v\u00e0 t\u1ed1i \u0111a h\u00f3a doanh thu.<\/span><\/p>\n

          D\u00e0nh m\u1ed9t ph\u1ea7n ng\u00e2n s\u00e1ch cho c\u00e1c chi\u1ebfn d\u1ecbch offline<\/h3>\n

          C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing k\u1ef9 thu\u1eadt s\u1ed1 chi\u1ebfm \u01b0u th\u1ebf, nh\u01b0ng c\u00e1c <\/span>chi\u1ebfn d\u1ecbch offline<\/b> (ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng) v\u1eabn \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng\u2014\u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn kh\u00e1ch du l\u1ecbch h\u1ea1ng sang, kh\u00e1ch c\u00f4ng t\u00e1c ho\u1eb7c \u0111\u00e1m c\u01b0\u1edbi \u0111i\u1ec3m \u0111\u1ebfn. Trong khi qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn n\u1eafm b\u1eaft nhu c\u1ea7u t\u1ee9c th\u00ec, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing offline x\u00e2y d\u1ef1ng <\/span>s\u1ef1 hi\u1ec7n di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00f2ng tin l\u00e2u d\u00e0i<\/b>.<\/span><\/p>\n

          Qu\u1ea3ng c\u00e1o tr\u00ean <\/span>t\u1ea1p ch\u00ed du l\u1ecbch<\/b>, \u1ea5n ph\u1ea9m tr\u00ean m\u00e1y bay ho\u1eb7c c\u00e1c \u1ea5n ph\u1ea9m phong c\u00e1ch s\u1ed1ng c\u00f3 th\u1ec3 \u0111\u01b0a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u1ebfn tr\u01b0\u1edbc m\u1eaft nh\u1eefng du kh\u00e1ch c\u00f3 gi\u00e1 tr\u1ecb cao v\u1eabn c\u00f2n t\u01b0\u01a1ng t\u00e1c v\u1edbi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng. <\/span>Bi\u1ec3n qu\u1ea3ng c\u00e1o (Billboards)<\/b> t\u1ea1i c\u00e1c trung t\u00e2m du l\u1ecbch tr\u1ecdng \u0111i\u1ec3m, s\u00e2n bay v\u00e0 khu kinh doanh ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, gi\u1eef cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n <\/span>lu\u00f4n hi\u1ec7n di\u1ec7n trong t\u00e2m tr\u00ed (top-of-mind)<\/b> khi du kh\u00e1ch l\u00ean k\u1ebf ho\u1ea1ch cho chuy\u1ebfn \u0111i ti\u1ebfp theo.<\/span><\/p>\n

          Quan h\u1ec7 \u0111\u1ed1i t\u00e1c (Partnerships)<\/b> v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch, nh\u00e0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c s\u1edf du l\u1ecbch c\u0169ng gi\u00fap khai th\u00e1c c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ed9c quy\u1ec1n c\u00f3 th\u1ec3 kh\u00f4ng t\u00edch c\u1ef1c duy\u1ec7t OTA. V\u00e0 \u0111\u1eebng b\u1ecf qua vi\u1ec7c <\/span>t\u00e0i tr\u1ee3 t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng<\/b>\u2014c\u00e1c kh\u00e1ch s\u1ea1n t\u00e0i tr\u1ee3 cho c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao, l\u1ec5 h\u1ed9i v\u0103n h\u00f3a ho\u1eb7c h\u1ed9i ngh\u1ecb kinh doanh th\u01b0\u1eddng th\u1ea5y s\u1ef1 gia t\u0103ng tr\u1ef1c ti\u1ebfp v\u1ec1 l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng t\u1eeb nh\u1eefng ng\u01b0\u1eddi tham d\u1ef1.<\/span><\/p>\n

          C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n th\u00e0nh c\u00f4ng nh\u1ea5t kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o m\u1ed9t k\u00eanh\u2014h\u1ecd <\/span>k\u1ebft h\u1ee3p digital v\u1edbi c\u00e1c n\u1ed7 l\u1ef1c offline<\/b> \u0111\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1ch s\u1ea1n to\u00e0n di\u1ec7n, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ecdi l\u00fac m\u1ecdi n\u01a1i.<\/span><\/p>\n

          Social Media & Influencer Marketing<\/h2>\n

          Du kh\u00e1ch kh\u00f4ng ch\u1ec9 t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n ho\u1eb7c resort tr\u00ean Google\u2014h\u1ecd kh\u00e1m ph\u00e1 ch\u00fang tr\u00ean Instagram, TikTok v\u00e0 YouTube. Trong th\u1ebf gi\u1edbi ng\u00e0y nay, social media (m\u1ea1ng x\u00e3 h\u1ed9i) l\u00e0 n\u01a1i <\/span>truy\u1ec1n c\u1ea3m h\u1ee9ng cho du kh\u00e1ch, x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp<\/b>. N\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n kh\u00f4ng t\u00edch c\u1ef1c t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i, b\u1ea1n \u0111ang m\u1ea5t kh\u00e1ch ti\u1ec1m n\u0103ng v\u00e0o tay \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n

          M\u1ed9t trong nh\u1eefng c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb? T\u1eadn d\u1ee5ng <\/span>influencer marketing cho kh\u00e1ch s\u1ea1n<\/b>, <\/span>ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n (storytelling)<\/b> v\u00e0 m\u1ed9t <\/span>ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u (brand voice)<\/b> m\u1ea1nh m\u1ebd \u0111\u1ec3 l\u00e0m cho kh\u00e1ch s\u1ea1n ho\u1eb7c resort c\u1ee7a b\u1ea1n tr\u1edf n\u00ean kh\u00f3 qu\u00ean<\/span>.<\/p>\n

          H\u1ee3p t\u00e1c v\u1edbi Influencer<\/h3>\n

          Vi\u1ec7c l\u1ef1a ch\u1ecdn influencer ph\u00f9 h\u1ee3p l\u00e0 r\u1ea5t quan tr\u1ecdng. M\u1ed9t resort sang tr\u1ecdng kh\u00f4ng n\u00ean h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t blogger du l\u1ecbch b\u00ecnh d\u00e2n, v\u00e0 m\u1ed9t kh\u00e1ch s\u1ea1n boutique \u1edf m\u1ed9t th\u00e0nh ph\u1ed1 s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i nhi\u1ec1u h\u01a1n t\u1eeb vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c influencer v\u1ec1 phong c\u00e1ch s\u1ed1ng thay v\u00ec c\u00e1c t\u00e0i kho\u1ea3n du l\u1ecbch l\u1edbn.<\/span><\/p>\n

          Thay v\u00ec ch\u1ec9 cung c\u1ea5p m\u1ed9t k\u1ef3 ngh\u1ec9 mi\u1ec5n ph\u00ed, c\u00e1c kh\u00e1ch s\u1ea1n n\u00ean xem vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi influencer nh\u01b0 m\u1ed9t <\/span>m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c l\u00e2u d\u00e0i<\/b>. Cung c\u1ea5p m\u1ed9t tr\u1ea3i nghi\u1ec7m s\u1ed1ng \u0111\u1ed9ng, khuy\u1ebfn kh\u00edch k\u1ec3 chuy\u1ec7n ch\u00e2n th\u1ef1c v\u00e0 theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00e1c \u0111\u1ed9ng th\u1ef1c s\u1ef1, kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng b\u1ee9c \u1ea3nh \u0111\u1eb9p. <\/span>Micro-influencer<\/b> (v\u1edbi 10K\u2013100K ng\u01b0\u1eddi theo d\u00f5i) th\u01b0\u1eddng mang l\u1ea1i t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c t\u1ed1t h\u01a1n v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c h\u01a1n so v\u1edbi mega influencer (c\u00f3 h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i).<\/span><\/p>\n

          B\u1ea1n c\u1ea7n m\u1ed9t v\u00ed d\u1ee5? H\u00e3y xem c\u00e1ch m\u1ed9t kh\u00e1ch s\u1ea1n boutique \u1edf London h\u1ee3p t\u00e1c v\u1edbi nhi\u1ec1u influencer, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1ea1o ra n\u1ed9i dung h\u1eadu tr\u01b0\u1eddng, video tham quan kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1c b\u00e0i \u0111\u0103ng t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m. Thay v\u00ec ch\u1ec9 gi\u1edbi thi\u1ec7u c\u0103n ph\u00f2ng, h\u1ecd \u0111\u00e3 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c bu\u1ed5i t\u1eadp yoga l\u00fac b\u00ecnh minh, b\u00e3i bi\u1ec3n \u1ea9n m\u00ecnh g\u1ea7n \u0111\u00f3 v\u00e0 d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a\u2014\u0111i\u1ec1u n\u00e0y \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 gia t\u0103ng \u0111\u1ed9t bi\u1ebfn v\u1ec1 l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng t\u1eeb kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd<\/span><\/p>\n

          <\/p>\n

          Tham gia v\u00e0o Ngh\u1ec7 thu\u1eadt K\u1ec3 chuy\u1ec7n<\/h3>\n

          Kh\u00f4ng ai \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n ch\u1ec9 v\u00ec m\u1ed9t d\u00f2ng ch\u00fa th\u00edch chung chung nh\u01b0 \u201cH\u00e3y t\u1eadn h\u01b0\u1edfng k\u1ef3 ngh\u1ec9 c\u1ee7a b\u1ea1n v\u1edbi ch\u00fang t\u00f4i!\u201d Du kh\u00e1ch mu\u1ed1n <\/span>c\u1ea3m nh\u1eadn \u0111i\u1ec1u g\u00ec \u0111\u00f3<\/b> tr\u01b0\u1edbc khi h\u1ecd \u0111\u1eb7t ph\u00f2ng. \u0110\u00e2y l\u00e0 l\u00fac ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t.<\/span><\/p>\n

          M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c social media t\u1ed1t cho kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ec9 gi\u1edbi thi\u1ec7u ph\u00f2ng \u1ed1c\u2014n\u00f3 <\/span>mang tr\u1ea3i nghi\u1ec7m v\u00e0o cu\u1ed9c s\u1ed1ng<\/b>. Thay v\u00ec \u0111\u0103ng m\u1ed9t b\u1ee9c \u1ea3nh v\u1ec1 h\u1ed3 b\u01a1i v\u00f4 c\u1ef1c c\u1ee7a b\u1ea1n, h\u00e3y k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n:<\/span><\/p>\n

          “H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng th\u1ee9c d\u1eady v\u1edbi ti\u1ebfng s\u00f3ng v\u1ed7, th\u01b0\u1edfng th\u1ee9c m\u1ed9t ly sinh t\u1ed1 t\u01b0\u01a1i m\u00e1t v\u00e0 h\u00f2a m\u00ecnh v\u00e0o h\u1ed3 b\u01a1i n\u00e0y v\u1edbi t\u1ea7m nh\u00ecn th\u1eb3ng ra \u0111\u1ea1i d\u01b0\u01a1ng. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 bu\u1ed5i s\u00e1ng c\u1ee7a b\u1ea1n t\u1ea1i [T\u00ean Kh\u00e1ch s\u1ea1n].”<\/span><\/i><\/p>\n

          C\u00e1c kh\u00e1ch s\u1ea1n \u00e1p d\u1ee5ng ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n trong ch\u00fa th\u00edch, video v\u00e0 n\u1ed9i dung x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd t\u1ea1o ra m\u1ed9t <\/span>k\u1ebft n\u1ed1i c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd h\u01a1n<\/b> v\u1edbi kh\u00e1ch ti\u1ec1m n\u0103ng. Chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch, nh\u1eefng kho\u1ea3nh kh\u1eafc h\u1eadu tr\u01b0\u1eddng v\u00e0 c\u00e1c cu\u1ed9c phi\u00eau l\u01b0u \u0111\u1ecba ph\u01b0\u01a1ng. Khi m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 h\u00ecnh dung b\u1ea3n th\u00e2n h\u1ecd t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, h\u1ecd ch\u1ec9 c\u00f2n m\u1ed9t b\u01b0\u1edbc n\u1eefa l\u00e0 \u0111\u1eb7t ph\u00f2ng.<\/span><\/p>\n

          Tr\u1ea3i nghi\u1ec7m C\u00e1 nh\u00e2n h\u00f3a = L\u00f2ng trung th\u00e0nh Cao h\u01a1n<\/h2>\n

          T\u01b0\u01a1ng t\u00e1c c\u1ee7a b\u1ea1n c\u00e0ng \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh ri\u00eang bi\u1ec7t, kh\u00e1ch h\u00e0ng c\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng quay l\u1ea1i, \u0111\u1ec3 l\u1ea1i nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u00e0 gi\u1edbi thi\u1ec7u kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n cho ng\u01b0\u1eddi kh\u00e1c. M\u1ed9t trong nh\u1eefng c\u00e1ch d\u1ec5 d\u00e0ng nh\u1ea5t \u0111\u1ec3 cung c\u1ea5p m\u1ee9c \u0111\u1ed9 c\u00e1 nh\u00e2n h\u00f3a n\u00e0y \u1edf quy m\u00f4 l\u1edbn? \u0110\u00f3 ch\u00ednh l\u00e0 <\/span>Chatbot<\/b>.<\/span><\/p>\n

          \u0110\u1ec3 Chatbot \u0110\u1ea3m nh\u1eadn Vi\u1ec7c Tr\u00f2 chuy\u1ec7n & B\u00e1n h\u00e0ng<\/span><\/h3>\n

          Kh\u00f4ng ai th\u00edch ch\u1edd \u0111\u1ee3i khi g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, v\u00e0 kh\u00e1ch kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u00f3 th\u1eddi gian \u0111\u1ec3 \u0111\u1ecdc qua c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQs). \u0110\u00f3 l\u00e0 l\u00fac <\/span>chatbot \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI<\/b> xu\u1ea5t hi\u1ec7n, cung c\u1ea5p ph\u1ea3n h\u1ed3i t\u1ee9c th\u00ec, \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 th\u1eadm ch\u00ed c\u1ea3 c\u01a1 h\u1ed9i b\u00e1n th\u00eam (upselling)\u2014t\u1ea5t c\u1ea3 m\u00e0 kh\u00f4ng c\u1ea7n s\u1ef1 can thi\u1ec7p c\u1ee7a con ng\u01b0\u1eddi.<\/span><\/p>\n

          M\u1ed9t chatbot \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1t c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch <\/span>24\/7<\/b>, x\u1eed l\u00fd m\u1ecdi th\u1ee9 t\u1eeb t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng v\u00e0 gi\u00e1 c\u1ea3 \u0111\u1ebfn \u0111\u1eb7t ch\u1ed7 nh\u00e0 h\u00e0ng v\u00e0 \u0111\u1eb7t l\u1ecbch spa. Ph\u1ea7n t\u1ed1t nh\u1ea5t? N\u00f3 kh\u00f4ng ch\u1ec9 cung c\u1ea5p th\u00f4ng tin\u2014n\u00f3 c\u00f3 th\u1ec3 <\/span>t\u00edch c\u1ef1c th\u00fac \u0111\u1ea9y doanh thu<\/b> b\u1eb1ng c\u00e1ch \u0111\u1ec1 xu\u1ea5t n\u00e2ng c\u1ea5p, d\u1ecbch v\u1ee5 b\u1ed5 sung v\u00e0 c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n d\u1ef1a tr\u00ean h\u00e0nh vi duy\u1ec7t web c\u1ee7a kh\u00e1ch.<\/span><\/p>\n

          <\/p>\n

          V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t kh\u00e1ch ti\u1ec1m n\u0103ng \u0111ang duy\u1ec7t c\u00e1c g\u00f3i spa tr\u00ean website c\u1ee7a b\u1ea1n nh\u01b0ng ch\u01b0a \u0111\u1eb7t ph\u00f2ng, chatbot c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 xen v\u00e0o v\u1edbi:<\/span><\/p>\n

          “B\u1ea1n \u0111ang t\u00ecm ki\u1ebfm k\u1ef3 ngh\u1ec9 th\u01b0 gi\u00e3n ho\u00e0n h\u1ea3o? \u0110\u1eb7t ph\u00f2ng Deluxe Suite ngay b\u00e2y gi\u1edd v\u00e0 nh\u1eadn gi\u1ea3m gi\u00e1 20% cho b\u1ea5t k\u1ef3 li\u1ec7u ph\u00e1p spa n\u00e0o trong th\u1eddi gian l\u01b0u tr\u00fa c\u1ee7a b\u1ea1n!”<\/span><\/i><\/p>\n

          C\u00e1c kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng chatbot \u0111i\u1ec1u khi\u1ec3n b\u1eb1ng AI th\u1ea5y <\/span>t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n, th\u1eddi gian ph\u1ea3n h\u1ed3i nhanh h\u01a1n v\u00e0 s\u1ef1 gia t\u0103ng l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp<\/b> v\u00ec kh\u00e1ch c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi ngay l\u1eadp t\u1ee9c thay v\u00ec chuy\u1ec3n sang OTA.<\/span><\/p>\n

          V\u00e0 n\u00f3 kh\u00f4ng d\u1eebng l\u1ea1i \u1edf website\u2014chatbot \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u1edbi WhatsApp, Facebook Messenger ho\u1eb7c th\u1eadm ch\u00ed SMS c\u00f3 th\u1ec3 duy tr\u00ec cu\u1ed9c tr\u00f2 chuy\u1ec7n, cung c\u1ea5p c\u1eadp nh\u1eadt theo th\u1eddi gian th\u1ef1c, h\u1ed7 tr\u1ee3 nh\u1eadn ph\u00f2ng v\u00e0 \u0111\u1ec1 xu\u1ea5t l\u1ecbch tr\u00ecnh c\u00e1 nh\u00e2n h\u00f3a.<\/span><\/p>\n

          V\u1edbi chatbot x\u1eed l\u00fd c\u00e1c truy v\u1ea5n th\u00f4ng th\u01b0\u1eddng v\u00e0 b\u00e1n th\u00eam, nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp \u0111\u1eb7c bi\u1ec7t, trong khi kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u1ea3m b\u1ea3o nhi\u1ec1u l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0 doanh thu h\u01a1n m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng.<\/span><\/p>\n

          Marketing C\u00e1 nh\u00e2n h\u00f3a<\/h3>\n

          C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1ch s\u1ea1n \u0111\u1ea1i tr\u00e0 \u0111\u00e3 l\u1ed7i th\u1eddi. Du kh\u00e1ch ng\u00e0y nay mong \u0111\u1ee3i c\u00e1c \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n v\u00e0 tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng\u2014ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t m\u00e3 \u0111\u1eb7t ph\u00f2ng kh\u00e1c. Marketing c\u00e1 nh\u00e2n h\u00f3a gi\u00fap kh\u00e1ch s\u1ea1n k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch \u1edf m\u1ee9c \u0111\u1ed9 s\u00e2u s\u1eafc h\u01a1n, t\u0103ng l\u00f2ng trung th\u00e0nh v\u00e0 l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/p>\n

          Thay v\u00ec g\u1eedi c\u00f9ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i chung chung cho m\u1ecdi ng\u01b0\u1eddi, h\u00e3y s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau. M\u1ed9t kh\u00e1ch quay l\u1ea1i? H\u00e3y cung c\u1ea5p cho h\u1ecd gi\u1ea3m gi\u00e1 d\u00e0nh cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. M\u1ed9t c\u1eb7p \u0111\u00f4i h\u01b0\u1edfng tu\u1ea7n tr\u0103ng m\u1eadt? H\u00e3y l\u00e0m n\u1ed5i b\u1eadt c\u00e1c g\u00f3i \u0103n t\u1ed1i l\u00e3ng m\u1ea1n. Ai \u0111\u00f3 \u0111\u00e3 duy\u1ec7t trang spa c\u1ee7a b\u1ea1n nh\u01b0ng kh\u00f4ng \u0111\u1eb7t ph\u00f2ng? H\u00e3y g\u1eedi m\u1ed9t \u01b0u \u0111\u00e3i spa \u0111\u1eb7c bi\u1ec7t.<\/p>\n

          C\u00e1c kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng <\/span>t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing d\u1ef1a tr\u00ean AI (AI-driven marketing automation)<\/b> c\u00f3 th\u1ec3 g\u1eedi email, tin nh\u1eafn v\u0103n b\u1ea3n v\u00e0 qu\u1ea3ng c\u00e1o x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau si\u00eau ch\u00ednh x\u00e1c d\u1ef1a tr\u00ean h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 c\u00e1c t\u01b0\u01a1ng t\u00e1c trong qu\u00e1 kh\u1ee9 c\u1ee7a kh\u00e1ch. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u0103ng t\u01b0\u01a1ng t\u00e1c m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 l\u00f2ng trung th\u00e0nh l\u00e2u d\u00e0i.<\/span><\/p>\n

          Ph\u1ea7n t\u1ed1t nh\u1ea5t? Marketing c\u00e1 nh\u00e2n h\u00f3a l\u00e0m cho kh\u00e1ch c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c th\u1ea5u hi\u1ec3u, d\u1eabn \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng cao h\u01a1n, \u0111\u00e1nh gi\u00e1 t\u1ed1t h\u01a1n v\u00e0 nhi\u1ec1u l\u01b0\u1ee3t quay l\u1ea1i h\u01a1n.<\/span><\/p>\n

          V\u1ebd B\u1ea3n \u0111\u1ed3 H\u00e0nh tr\u00ecnh Kh\u00e1ch h\u00e0ng v\u00e0 T\u1ea1o \u0110i\u1ec3m ch\u1ea1m Xuy\u00ean su\u1ed1t<\/h3>\n

          Kh\u00e1ch kh\u00f4ng ch\u1ec9 th\u1ee9c d\u1eady v\u00e0o m\u1ed9t ng\u00e0y \u0111\u1eb9p tr\u1eddi v\u00e0 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n. Qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh bao g\u1ed3m nhi\u1ec1u b\u01b0\u1edbc, t\u1eeb nghi\u00ean c\u1ee9u ban \u0111\u1ea7u \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 sau k\u1ef3 ngh\u1ec9. \u0110\u1ec3 t\u0103ng l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh, c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n v\u1ebd ra h\u00e0nh tr\u00ecnh n\u00e0y (map out this journey) v\u00e0 c\u00f3 c\u00e1c \u0111i\u1ec3m ch\u1ea1m (touchpoints) chi\u1ebfn l\u01b0\u1ee3c \u1edf m\u1ecdi giai \u0111o\u1ea1n.<\/p>\n\n\n\n\n\n\n\n\n\n
          Giai \u0111o\u1ea1n<\/b><\/td>\n\u0110i\u1ec3m ch\u1ea1m<\/b><\/td>\nC\u1ea3m x\u00fac c\u1ee7a Kh\u00e1ch<\/b><\/td>\nChi\u1ebfn l\u01b0\u1ee3c Chi\u1ebfn th\u1eafng<\/b><\/td>\n<\/tr>\n
          Giai \u0111o\u1ea1n M\u01a1 m\u1ed9ng<\/b><\/td>\nM\u1ea1ng x\u00e3 h\u1ed9i, blog du l\u1ecbch, n\u1ed9i dung influencer, h\u01b0\u1edbng d\u1eabn \u0111i\u1ec3m \u0111\u1ebfn<\/span><\/td>\nPh\u1ea5n kh\u00edch, \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng, t\u00f2 m\u00f2<\/span><\/td>\nT\u1ea1o n\u1ed9i dung h\u00ecnh \u1ea3nh h\u1ea5p d\u1eabn, h\u1ee3p t\u00e1c v\u1edbi influencer, t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i<\/span><\/td>\n<\/tr>\n
          Giai \u0111o\u1ea1n L\u00ean k\u1ebf ho\u1ea1ch<\/b><\/td>\nT\u00ecm ki\u1ebfm Google, website kh\u00e1ch s\u1ea1n, danh s\u00e1ch OTA, qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i<\/span><\/td>\nQuan t\u00e2m, so s\u00e1nh c\u00e1c l\u1ef1a ch\u1ecdn, t\u00ecm ki\u1ebfm t\u00edn hi\u1ec7u tin c\u1eady<\/span><\/td>\n\u0110\u1ea3m b\u1ea3o SEO m\u1ea1nh m\u1ebd cho kh\u00e1ch s\u1ea1n, ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed, cung c\u1ea5p c\u00e1c \u0111\u1eb7c quy\u1ec1n \u0111\u1ed9c quy\u1ec1n cho \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp<\/span><\/td>\n<\/tr>\n
          Giai \u0111o\u1ea1n \u0110\u1eb7t ph\u00f2ng<\/b><\/td>\nC\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng tr\u00ean website, \u01b0u \u0111\u00e3i \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp, email x\u00e1c nh\u1eadn<\/span><\/td>\nS\u1eb5n s\u00e0ng cam k\u1ebft, nh\u01b0ng c\u00f3 th\u1ec3 c\u00f3 nghi ng\u1edd v\u00e0o ph\u00fat cu\u1ed1i<\/span><\/td>\nCung c\u1ea5p quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng d\u1ec5 d\u00e0ng, l\u00e0m n\u1ed5i b\u1eadt c\u00e1c t\u00edn hi\u1ec7u tin c\u1eady (\u0111\u00e1nh gi\u00e1, gi\u1ea3i th\u01b0\u1edfng), cung c\u1ea5p ch\u00ednh s\u00e1ch linh ho\u1ea1t<\/span><\/td>\n<\/tr>\n
          Giai \u0111o\u1ea1n Tr\u01b0\u1edbc k\u1ef3 ngh\u1ec9<\/b><\/td>\nEmail c\u00e1 nh\u00e2n h\u00f3a v\u1edbi g\u1ee3i \u00fd l\u1ecbch tr\u00ecnh, h\u1ed7 tr\u1ee3 chatbot, \u01b0u \u0111\u00e3i n\u00e2ng c\u1ea5p<\/span><\/td>\nH\u00e1o h\u1ee9c nh\u01b0ng c\u1ea7n s\u1ef1 tr\u1ea5n an v\u00e0 h\u01b0\u1edbng d\u1eabn<\/span><\/td>\nG\u1eedi email tr\u01b0\u1edbc khi \u0111\u1ebfn h\u1ea5p d\u1eabn, \u0111\u1ec1 xu\u1ea5t tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a, s\u1eed d\u1ee5ng chatbot AI \u0111\u1ec3 h\u1ed7 tr\u1ee3<\/span><\/td>\n<\/tr>\n
          Trong k\u1ef3 ngh\u1ec9<\/b><\/td>\nCheck-in di \u0111\u1ed9ng, tin nh\u1eafn ch\u00e0o m\u1eebng, g\u1ee3i \u00fd t\u1ea1i ch\u1ed7, \u0111\u1eb7c quy\u1ec1n kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/span><\/td>\n\u0110ang t\u01b0\u01a1ng t\u00e1c, t\u00ecm ki\u1ebfm tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch<\/span><\/td>\nCung c\u1ea5p d\u1ecbch v\u1ee5 xu\u1ea5t s\u1eafc, g\u00e2y b\u1ea5t ng\u1edd cho kh\u00e1ch b\u1eb1ng nh\u1eefng \u0111\u1eb7c quy\u1ec1n nh\u1ecf, khuy\u1ebfn kh\u00edch chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/span><\/td>\n<\/tr>\n
          Sau k\u1ef3 ngh\u1ec9<\/b><\/td>\nEmail theo d\u00f5i, y\u00eau c\u1ea7u \u0111\u00e1nh gi\u00e1, gi\u1ea3m gi\u00e1 \u0111\u1eb7t ph\u00f2ng l\u1ea7n sau, l\u1eddi m\u1eddi tham gia ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/span><\/td>\nSuy ng\u1eabm v\u1ec1 tr\u1ea3i nghi\u1ec7m, c\u00e2n nh\u1eafc quay l\u1ea1i ho\u1eb7c gi\u1edbi thi\u1ec7u<\/span><\/td>\nC\u00e1 nh\u00e2n h\u00f3a email c\u1ea3m \u01a1n, y\u00eau c\u1ea7u \u0111\u00e1nh gi\u00e1, cung c\u1ea5p gi\u1ea3m gi\u00e1 \u0111\u1ed9c quy\u1ec1n khi quay l\u1ea1i, t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

           <\/p>\n

          C\u00e1c kh\u00e1ch s\u1ea1n t\u1ed1i \u01b0u h\u00f3a c\u00e1c \u0111i\u1ec3m ch\u1ea1m d\u1ecdc theo h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb, th\u00fac \u0111\u1ea9y vi\u1ec7c \u0111\u1eb7t ph\u00f2ng l\u1eb7p l\u1ea1i, gi\u1edbi thi\u1ec7u v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu l\u00e2u d\u00e0i. Kh\u00e1ch h\u00e0ng c\u00e0ng c\u1ea3m th\u1ea5y k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, h\u1ecd c\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng quay l\u1ea1i v\u00e0 gi\u1edbi thi\u1ec7u b\u1ea1n cho ng\u01b0\u1eddi kh\u00e1c.<\/span><\/p>\n

          Qu\u1ea3n l\u00fd Danh ti\u1ebfng & X\u00e2y d\u1ef1ng L\u00f2ng tin<\/h2>\n

          Danh ti\u1ebfng kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng g\u00ec b\u1ea1n n\u00f3i\u2014m\u00e0 l\u00e0 <\/span>nh\u1eefng g\u00ec kh\u00e1ch n\u00f3i v\u1ec1 b\u1ea1n<\/b>. Trong m\u1ed9t th\u1ebf gi\u1edbi n\u01a1i <\/span>93% du kh\u00e1ch \u0111\u1ecdc \u0111\u00e1nh gi\u00e1 tr\u01b0\u1edbc khi \u0111\u1eb7t ph\u00f2ng<\/b>, m\u1ed9t danh ti\u1ebfng tr\u1ef1c tuy\u1ebfn m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ed9t kh\u00e1ch s\u1ea1n k\u00edn ph\u00f2ng v\u00e0 nh\u1eefng c\u0103n ph\u00f2ng tr\u1ed1ng (TripAdvisor, 2024). Du kh\u00e1ch tin t\u01b0\u1edfng v\u00e0o tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng h\u01a1n b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch marketing kh\u00e1ch s\u1ea1n n\u00e0o, v\u00ec v\u1eady vi\u1ec7c <\/span>qu\u1ea3n l\u00fd danh ti\u1ebfng m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng kh\u00f4ng ph\u1ea3i l\u00e0 t\u00f9y ch\u1ecdn\u2014m\u00e0 l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft<\/b>.<\/span><\/p>\n

          \u0110\u00e2y l\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng l\u00f2ng tin, c\u1ea3i thi\u1ec7n uy t\u00edn v\u00e0 \u0111\u1ea3m b\u1ea3o kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt v\u00ec nh\u1eefng l\u00fd do \u0111\u00fang \u0111\u1eafn.<\/span><\/p>\n

          \u0110\u1ec3 m\u1eaft \u0111\u1ebfn \u0110\u00e1nh gi\u00e1 v\u00e0 \u0110\u1ec1 xu\u1ea5t<\/h3>\n

          \u0110\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch c\u00f3 th\u1ec3 <\/span>t\u1ea1o n\u00ean ho\u1eb7c ph\u00e1 h\u1ee7y<\/b> h\u00ecnh \u1ea3nh kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. M\u1ed9t v\u00e0i \u0111\u00e1nh gi\u00e1 x\u1ea5u kh\u00f4ng \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi? Ch\u1ec9 c\u1ea7n th\u1ebf l\u00e0 \u0111\u1ee7 \u0111\u1ec3 ng\u0103n c\u1ea3n kh\u00e1ch ti\u1ec1m n\u0103ng. Nh\u01b0ng vi\u1ec7c t\u00edch c\u1ef1c ph\u1ea3n h\u1ed3i l\u1ea1i \u00fd ki\u1ebfn\u2014c\u1ea3 t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c\u2014cho th\u1ea5y kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n coi tr\u1ecdng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch v\u00e0 cam k\u1ebft c\u1ea3i thi\u1ec7n.<\/span><\/p>\n

          C\u00e1ch ti\u1ebfp c\u1eadn t\u1ed1t nh\u1ea5t? <\/span>T\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ecdi \u0111\u00e1nh gi\u00e1<\/b>. N\u1ebfu kh\u00e1ch \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 5 sao t\u00edch c\u1ef1c, h\u00e3y ghi nh\u1eadn h\u1ecd b\u1eb1ng l\u00f2ng bi\u1ebft \u01a1n. N\u1ebfu ai \u0111\u00f3 c\u00f3 khi\u1ebfu n\u1ea1i, \u0111\u1eebng ph\u1edbt l\u1edd\u2014h\u00e3y ph\u1ea3n h\u1ed3i m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p, gi\u1ea3i quy\u1ebft m\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p. C\u00e1c nghi\u00ean c\u1ee9u cho th\u1ea5y c\u00e1c kh\u00e1ch s\u1ea1n ph\u1ea3n h\u1ed3i \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch nh\u1eadn \u0111\u01b0\u1ee3c <\/span>nhi\u1ec1u h\u01a1n 12% ph\u1ea3n h\u1ed3i<\/b> v\u00e0 x\u1ebfp h\u1ea1ng c\u1ee7a h\u1ecd <\/span>t\u0103ng trung b\u00ecnh 0,12 sao<\/b> tr\u00ean thang \u0111i\u1ec3m 1\u20135.<\/span><\/p>\n

          <\/p>\n

          Khuy\u1ebfn kh\u00edch nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 b\u1eb1ng c\u00e1ch l\u00e0m cho vi\u1ec7c \u0111\u00f3 tr\u1edf n\u00ean d\u1ec5 d\u00e0ng\u2014g\u1eedi email theo d\u00f5i v\u1edbi li\u00ean k\u1ebft \u0111\u00e1nh gi\u00e1 tr\u1ef1c ti\u1ebfp, cung c\u1ea5p \u01b0u \u0111\u00e3i nh\u01b0 gi\u1ea3m gi\u00e1 cho l\u1ea7n l\u01b0u tr\u00fa ti\u1ebfp theo ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 h\u1ecfi h\u1ecd khi tr\u1ea3 ph\u00f2ng. C\u00e0ng c\u00f3 nhi\u1ec1u \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c g\u1ea7n \u0111\u00e2y, du kh\u00e1ch t\u01b0\u01a1ng lai c\u00e0ng c\u1ea3m th\u1ea5y t\u1ef1 tin h\u01a1n khi \u0111\u1eb7t ph\u00f2ng v\u1edbi b\u1ea1n.<\/span><\/p>\n

          \u0110\u1eebng B\u1ecf qua H\u1ed3 s\u01a1 Doanh nghi\u1ec7p tr\u00ean Google c\u1ee7a b\u1ea1n<\/h3>\n

          H\u1ed3 s\u01a1 Doanh nghi\u1ec7p tr\u00ean Google (GBP) c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean kh\u00e1ch ti\u1ec1m n\u0103ng nh\u00ecn th\u1ea5y khi t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n trong khu v\u1ef1c c\u1ee7a b\u1ea1n. N\u1ebfu h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a, b\u1ea1n \u0111ang b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn mi\u1ec5n ph\u00ed v\u00e0 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/p>\n

          H\u00e3y \u0111\u1ea3m b\u1ea3o GBP c\u1ee7a b\u1ea1n <\/span>\u0111\u1ea7y \u0111\u1ee7, ch\u00ednh x\u00e1c v\u00e0 h\u1ea5p d\u1eabn v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh<\/b> b\u1eb1ng c\u00e1ch:<\/span><\/p>\n

            \n
          • Gi\u1eef th\u00f4ng tin li\u00ean h\u1ec7, li\u00ean k\u1ebft website v\u00e0 v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt.<\/span><\/li>\n
          • T\u1ea3i l\u00ean h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao v\u1ec1 ph\u00f2ng, ti\u1ec7n nghi v\u00e0 c\u00e1c \u0111i\u1ec3m tham quan xung quanh.<\/span><\/li>\n
          • Khuy\u1ebfn kh\u00edch kh\u00e1ch \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 tr\u1ef1c ti\u1ebfp tr\u00ean Google\u2014c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 nhi\u1ec1u \u0111\u00e1nh gi\u00e1 tr\u00ean Google x\u1ebfp h\u1ea1ng cao h\u01a1n trong c\u00e1c t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng.<\/span><\/li>\n
          • S\u1eed d\u1ee5ng t\u00ednh n\u0103ng H\u1ecfi & \u0110\u00e1p \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p c\u1ee7a kh\u00e1ch tr\u01b0\u1edbc c\u1ea3 khi h\u1ecd ph\u1ea3i h\u1ecfi.<\/span><\/li>\n<\/ul>\n

            <\/p>\n

            C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 H\u1ed3 s\u01a1 Doanh nghi\u1ec7p tr\u00ean Google ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a nh\u1eadn \u0111\u01b0\u1ee3c <\/span>nhi\u1ec1u h\u01a1n 70% l\u01b0\u1ee3t nh\u1ea5p<\/b> so v\u1edbi nh\u1eefng h\u1ed3 s\u01a1 kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7. H\u00e3y l\u00e0m cho du kh\u00e1ch d\u1ec5 d\u00e0ng tin t\u01b0\u1edfng v\u00e0 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u1edbi b\u1ea1n h\u01a1n. Li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i ngay \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 qu\u1ea3n l\u00fd Google My Business.<\/span><\/p>\n

            Nh\u1eadn \u0111\u01b0\u1ee3c \u0110\u1ec1 xu\u1ea5t t\u1eeb c\u00e1c Ngu\u1ed3n Uy t\u00edn Th\u1ef1c s\u1ef1<\/span><\/h3>\n

            M\u1ed9t danh ti\u1ebfng m\u1ea1nh m\u1ebd kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch\u2014m\u00e0 c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c <\/span>ai kh\u00e1c \u0111ang n\u00f3i v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n<\/b>. \u0110\u01b0\u1ee3c c\u00e1c trang web du l\u1ecbch \u0111\u00e1ng tin c\u1eady, c\u00e1c s\u1edf du l\u1ecbch v\u00e0 nh\u1eefng t\u00ean tu\u1ed5i uy t\u00edn trong ng\u00e0nh \u0111\u1ec1 xu\u1ea5t gi\u00fap t\u0103ng c\u01b0\u1eddng uy t\u00edn c\u1ee7a b\u1ea1n v\u00e0 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao.<\/span><\/p>\n

            L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u?<\/span><\/p>\n

              \n
            • Gi\u1edbi thi\u1ec7u (Pitch) v\u1edbi c\u00e1c blogger du l\u1ecbch v\u00e0 nh\u00e0 b\u00e1o<\/b>\u2014m\u1eddi h\u1ecd m\u1ed9t k\u1ef3 ngh\u1ec9 \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y m\u1ed9t b\u00e0i \u0111\u00e1nh gi\u00e1 trung th\u1ef1c ho\u1eb7c m\u1ed9t b\u00e0i vi\u1ebft gi\u1edbi thi\u1ec7u trong c\u00e1c h\u01b0\u1edbng d\u1eabn th\u00e0nh ph\u1ed1 c\u1ee7a h\u1ecd.<\/span><\/li>\n
            • H\u1ee3p t\u00e1c v\u1edbi c\u00e1c s\u1edf du l\u1ecbch v\u00e0 \u0111\u1ea1i l\u00fd du l\u1ecbch<\/b> \u0111\u1ec3 \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea trong danh s\u00e1ch c\u00e1c c\u01a1 s\u1edf l\u01b0u tr\u00fa \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t c\u1ee7a h\u1ecd.<\/span><\/li>\n
            • \u0110\u01b0\u1ee3c gi\u1edbi thi\u1ec7u tr\u00ean c\u00e1c trang web du l\u1ecbch h\u00e0ng \u0111\u1ea7u<\/b> nh\u01b0 Cond\u00e9 Nast Traveler, Lonely Planet ho\u1eb7c danh s\u00e1ch “Kh\u00e1ch s\u1ea1n T\u1ed1t nh\u1ea5t” c\u1ee7a TripAdvisor.<\/span><\/li>\n
            • T\u1eadn d\u1ee5ng c\u00e1c gi\u1ea3i th\u01b0\u1edfng v\u00e0 s\u1ef1 c\u00f4ng nh\u1eadn<\/b>\u2014gi\u00e0nh gi\u1ea3i th\u01b0\u1edfng Traveler\u2019s Choice ho\u1eb7c l\u1ecdt v\u00e0o danh s\u00e1ch “Top 10 Kh\u00e1ch s\u1ea1n” c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u00e1ng k\u1ec3 l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng.<\/span><\/li>\n<\/ul>\n

              C\u00e0ng nhi\u1ec1u ngu\u1ed3n \u0111\u00e1ng tin c\u1eady \u0111\u1ec1 xu\u1ea5t kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, du kh\u00e1ch c\u00e0ng d\u1ec5 d\u00e0ng c\u1ea3m th\u1ea5y t\u1ef1 tin khi \u0111\u1eb7t ph\u00f2ng v\u1edbi b\u1ea1n. L\u1eddi truy\u1ec1n mi\u1ec7ng v\u00e0 s\u1ef1 ch\u1ee9ng th\u1ef1c c\u1ee7a b\u00ean th\u1ee9 ba c\u00f3 tr\u1ecdng l\u01b0\u1ee3ng h\u01a1n t\u1ef1 qu\u1ea3ng c\u00e1o, l\u00e0m cho vi\u1ec7c x\u00e2y d\u1ef1ng danh ti\u1ebfng tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing m\u1ea1nh m\u1ebd nh\u1ea5t trong ng\u00e0nh kh\u00e1ch s\u1ea1n.<\/span><\/p>\n

              Quan h\u1ec7 \u0110\u1ed1i t\u00e1c & G\u1eafn k\u1ebft C\u1ed9ng \u0111\u1ed3ng<\/h2>\n

              Kh\u00e1ch s\u1ea1n kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng bi\u1ec7t l\u1eadp\u2014th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n g\u1eafn li\u1ec1n v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u00e0 du kh\u00e1ch c\u00f3 t\u1ea1i \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng, bi\u1ebfn nh\u1eefng v\u1ecb kh\u00e1ch h\u00e0i l\u00f2ng th\u00e0nh \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n h\u1ea5p d\u1eabn, kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh nhi\u1ec1u h\u01a1n ch\u1ec9 l\u00e0 m\u1ed9t n\u01a1i \u0111\u1ec3 \u1edf\u2014n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t <\/span>tr\u1ea3i nghi\u1ec7m kh\u00f4ng th\u1ec3 b\u1ecf qua<\/b>. Quan h\u1ec7 \u0111\u1ed1i t\u00e1c m\u1ea1nh m\u1ebd v\u00e0 s\u1ef1 g\u1eafn k\u1ebft c\u1ed9ng \u0111\u1ed3ng gi\u00fap t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, thu h\u00fat kh\u00e1ch m\u1edbi v\u00e0 t\u1ea1o ra c\u00e1c k\u1ebft n\u1ed1i l\u00e2u d\u00e0i v\u1edbi c\u1ea3 du kh\u00e1ch v\u00e0 ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng.<\/span><\/p>\n

              Bi\u1ebfn Kh\u00e1ch h\u00e0ng H\u00e0i l\u00f2ng th\u00e0nh \u0110\u1ea1i s\u1ee9<\/h3>\n

              Nh\u1eefng ng\u01b0\u1eddi qu\u1ea3ng b\u00e1 gi\u00e1 tr\u1ecb nh\u1ea5t c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ed9i ng\u0169 marketing\u2014m\u00e0 l\u00e0 <\/span>nh\u1eefng v\u1ecb kh\u00e1ch h\u00e0i l\u00f2ng c\u1ee7a b\u1ea1n<\/b>. Nh\u1eefng v\u1ecb kh\u00e1ch c\u00f3 tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb t\u1ef1 nhi\u00ean c\u00f3 xu h\u01b0\u1edbng chia s\u1ebb v\u1ec1 k\u1ef3 ngh\u1ec9 c\u1ee7a h\u1ecd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u00e0 gi\u1edbi thi\u1ec7u kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n cho b\u1ea1n b\u00e8. Ch\u00eca kh\u00f3a l\u00e0 <\/span>khuy\u1ebfn kh\u00edch v\u00e0 khu\u1ebfch \u0111\u1ea1i<\/b> ho\u1ea1t \u0111\u1ed9ng marketing truy\u1ec1n mi\u1ec7ng t\u1ef1 nhi\u00ean n\u00e0y.<\/span><\/p>\n

              L\u00e0m cho vi\u1ec7c chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch tr\u1edf n\u00ean d\u1ec5 d\u00e0ng v\u00e0 th\u00fa v\u1ecb b\u1eb1ng c\u00e1ch:<\/span><\/p>\n

                \n
              • T\u1ea1o ra nh\u1eefng <\/span>g\u00f3c “s\u1ed1ng \u1ea3o” (Instagrammable spots)<\/b> xung quanh kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n (c\u1ea3nh h\u1ed3 b\u01a1i tuy\u1ec7t \u0111\u1eb9p, b\u1eefa s\u00e1ng \u0111\u01b0\u1ee3c b\u00e0y bi\u1ec7n \u0111\u1eb9p m\u1eaft, thi\u1ebft k\u1ebf ph\u00f2ng \u0111\u1ed9c \u0111\u00e1o).<\/span><\/li>\n
              • Khuy\u1ebfn kh\u00edch h\u1ecd <\/span>g\u1eafn th\u1ebb (tag) kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n<\/b> trong c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i\u2014cung c\u1ea5p m\u1ed9t \u01b0u \u0111\u00e3i nh\u1ecf, nh\u01b0 \u0111\u1ed3 u\u1ed1ng mi\u1ec5n ph\u00ed ho\u1eb7c tr\u1ea3 ph\u00f2ng mu\u1ed9n, cho nh\u1eefng kh\u00e1ch chia s\u1ebb v\u00e0 g\u1eafn th\u1ebb.<\/span><\/li>\n
              • T\u1ed5 ch\u1ee9c c\u00e1c <\/span>cu\u1ed9c thi \u1ea3nh c\u1ee7a kh\u00e1ch<\/b> v\u1edbi gi\u1ea3i th\u01b0\u1edfng cho nh\u1eefng b\u1ee9c \u1ea3nh du l\u1ecbch \u0111\u1eb9p nh\u1ea5t \u0111\u01b0\u1ee3c ch\u1ee5p t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/span><\/li>\n
              • Thi\u1ebft l\u1eadp m\u1ed9t <\/span>ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u (referral program)<\/b>\u2014th\u01b0\u1edfng cho nh\u1eefng kh\u00e1ch gi\u1edbi thi\u1ec7u du kh\u00e1ch m\u1edbi b\u1eb1ng c\u00e1ch gi\u1ea3m gi\u00e1 cho c\u00e1c l\u1ea7n l\u01b0u tr\u00fa trong t\u01b0\u01a1ng lai.<\/span><\/li>\n<\/ul>\n

                C\u00e1c kh\u00e1ch s\u1ea1n bi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb ho\u1ea1t \u0111\u1ed9ng marketing mi\u1ec5n ph\u00ed, ch\u00e2n th\u1ef1c, ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/span><\/p>\n

                T\u1ed5 ch\u1ee9c S\u1ef1 ki\u1ec7n<\/h3>\n

                S\u1ef1 ki\u1ec7n kh\u00f4ng ch\u1ec9 d\u00e0nh cho c\u00e1c kh\u00e1ch s\u1ea1n h\u1ed9i ngh\u1ecb\u2014ch\u00fang l\u00e0 m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd \u0111\u1ec3 <\/span>mang m\u1ecdi ng\u01b0\u1eddi l\u1ea1i v\u1edbi nhau, t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00f3 qu\u00ean<\/b>. T\u1eeb c\u00e1c b\u1eefa t\u1ed1i pop-up theo ch\u1ee7 \u0111\u1ec1 v\u00e0 \u0111\u00eam nh\u1ea1c s\u1ed1ng \u0111\u1ebfn c\u00e1c kh\u00f3a tu d\u01b0\u1ee1ng s\u1ee9c kh\u1ecfe v\u00e0 l\u1ec5 h\u1ed9i v\u0103n h\u00f3a, c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch t\u1ed1t s\u1ebd bi\u1ebfn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n th\u00e0nh m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn th\u1ef1c th\u1ee5.<\/span><\/p>\n

                <\/p>\n

                V\u00ed d\u1ee5, m\u1ed9t resort sang tr\u1ecdng c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c m\u1ed9t cu\u1ed1i tu\u1ea7n k\u1ebft h\u1ee3p r\u01b0\u1ee3u vang & \u1ea9m th\u1ef1c, trong khi m\u1ed9t kh\u00e1ch s\u1ea1n th\u00e0nh ph\u1ed1 th\u1eddi th\u01b0\u1ee3ng c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n k\u1ebft n\u1ed1i (networking) cho d\u00e2n du m\u1ee5c k\u1ef9 thu\u1eadt s\u1ed1 (digital nomads). N\u1ebfu b\u1ea1n \u1edf m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m c\u00f3 m\u00f9a cao \u0111i\u1ec3m, h\u00e3y c\u00e2n nh\u1eafc t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n theo m\u00f9a nh\u01b0 ti\u1ec7c tr\u00ean s\u00e2n th\u01b0\u1ee3ng m\u00f9a h\u00e8 ho\u1eb7c ch\u1ee3 Gi\u00e1ng sinh m\u00f9a \u0111\u00f4ng.<\/span><\/p>\n

                C\u00e1c s\u1ef1 ki\u1ec7n kh\u00f4ng ch\u1ec9 thu h\u00fat kh\u00e1ch m\u1edbi m\u00e0 c\u00f2n <\/span>c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng<\/b>, mang l\u1ea1i kh\u00e1ch truy c\u1eadp l\u1eb7p l\u1ea1i v\u00e0 s\u1ef1 \u0111\u01b0a tin c\u1ee7a truy\u1ec1n th\u00f4ng v\u01b0\u1ee3t ra ngo\u00e0i \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau th\u00f4ng th\u01b0\u1eddng c\u1ee7a b\u1ea1n.<\/span><\/p>\n

                T\u1ea1o c\u00e1c G\u00f3i D\u1ecbch v\u1ee5 theo Ch\u1ee7 \u0111\u1ec1<\/h3>\n

                Du kh\u00e1ch y\u00eau th\u00edch tr\u1ea3i nghi\u1ec7m kh\u00f4ng r\u1eafc r\u1ed1i, v\u00e0 c\u00e1c <\/span>g\u00f3i d\u1ecbch v\u1ee5 theo ch\u1ee7 \u0111\u1ec1 (themed packages)<\/b> t\u0103ng th\u00eam s\u1ef1 ti\u1ec7n l\u1ee3i \u0111\u1ed3ng th\u1eddi l\u00e0m cho k\u1ef3 ngh\u1ec9 tr\u1edf n\u00ean \u0111\u00e1ng nh\u1edb h\u01a1n. Thay v\u00ec ch\u1ec9 \u0111\u01a1n thu\u1ea7n cung c\u1ea5p t\u00f9y ch\u1ecdn \u201cph\u00f2ng v\u00e0 b\u1eefa s\u00e1ng\u201d, h\u00e3y ngh\u0129 v\u1ec1 nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p v\u00e0o m\u1ed9t k\u1ef3 ngh\u1ec9.<\/span><\/p>\n

                M\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng th\u00e0nh c\u00f4ng bao g\u1ed3m:<\/span><\/p>\n

                  \n
                • G\u00f3i L\u00e3ng m\u1ea1n:<\/b> R\u01b0\u1ee3u s\u00e2m panh khi \u0111\u1ebfn, b\u1eefa t\u1ed1i d\u01b0\u1edbi \u00e1nh n\u1ebfn v\u00e0 li\u1ec7u ph\u00e1p spa cho c\u1eb7p \u0111\u00f4i.<\/span><\/li>\n
                • K\u1ef3 ngh\u1ec9 Phi\u00eau l\u01b0u:<\/b> C\u00e1c bu\u1ed5i h\u1ecdc l\u01b0\u1edbt s\u00f3ng, chuy\u1ebfn \u0111i b\u1ed9 \u0111\u01b0\u1eddng d\u00e0i c\u00f3 h\u01b0\u1edbng d\u1eabn vi\u00ean ho\u1eb7c tr\u1ea3i nghi\u1ec7m l\u1eb7n bi\u1ec3n.<\/span><\/li>\n
                • Kh\u00f3a tu S\u1ee9c kh\u1ecfe:<\/b> Yoga bu\u1ed5i s\u00e1ng, sinh t\u1ed1 gi\u1ea3i \u0111\u1ed9c v\u00e0 gi\u1ea3m gi\u00e1 spa.<\/span><\/li>\n
                • G\u00f3i \u1ea8m th\u1ef1c:<\/b> B\u1eefa t\u1ed1i ri\u00eang t\u1ea1i b\u00e0n c\u1ee7a b\u1ebfp tr\u01b0\u1edfng ho\u1eb7c l\u1edbp h\u1ecdc n\u1ea5u \u0103n v\u1edbi nguy\u00ean li\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng.<\/span><\/li>\n<\/ul>\n

                  D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch Marriot qu\u1ea3ng b\u00e1 G\u00f3i L\u00e3ng m\u1ea1n \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd tr\u00ean website<\/span><\/p>\n

                  <\/p>\n

                  Nh\u1eefng g\u00f3i n\u00e0y l\u00e0m <\/span>t\u0103ng gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn<\/b>, gi\u00fap b\u00e1n th\u00eam (upsell) c\u00e1c tr\u1ea3i nghi\u1ec7m cao c\u1ea5p v\u00e0 mang l\u1ea1i cho du kh\u00e1ch m\u1ed9t l\u00fd do thuy\u1ebft ph\u1ee5c \u0111\u1ec3 ch\u1ecdn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n

                  T\u1ed1i \u0111a h\u00f3a M\u1ecdi K\u00eanh B\u00e1n h\u00e0ng<\/h2>\n

                  \u0110\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng v\u00e0 doanh thu, c\u00e1c kh\u00e1ch s\u1ea1n ph\u1ea3i v\u01b0\u1ee3t ra ngo\u00e0i s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean website v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. Du kh\u00e1ch \u0111\u1eb7t ph\u00f2ng qua nhi\u1ec1u k\u00eanh, t\u1eeb OTA \u0111\u1ebfn c\u00e1c m\u1ea1ng l\u01b0\u1edbi du l\u1ecbch c\u00f4ng ty, v\u00e0 n\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n kh\u00f4ng hi\u1ec3n th\u1ecb \u1edf n\u01a1i kh\u00e1ch ti\u1ec1m n\u0103ng \u0111ang t\u00ecm ki\u1ebfm, b\u1ea1n \u0111ang b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i. M\u1ed9t <\/span>chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng \u0111a k\u00eanh<\/b> m\u1ea1nh m\u1ebd \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n d\u1ec5 ti\u1ebfp c\u1eadn, c\u1ea1nh tranh v\u00e0 li\u00ean t\u1ee5c th\u00fac \u0111\u1ea9y doanh thu t\u1eeb c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau.<\/span><\/p>\n

                  Qu\u1ea3ng b\u00e1 B\u1ea3n th\u00e2n v\u1edbi c\u00e1c \u0110\u1ea1i l\u00fd Du l\u1ecbch Tr\u1ef1c tuy\u1ebfn (OTA)<\/h3>\n

                  C\u00e1c OTA nh\u01b0 Booking.com, Expedia v\u00e0 Agoda chi\u1ebfm <\/span>h\u01a1n 70% l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n to\u00e0n c\u1ea7u<\/b>, khi\u1ebfn ch\u00fang tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng quan tr\u1ecdng. M\u1eb7c d\u00f9 \u0111i k\u00e8m v\u1edbi ph\u00ed hoa h\u1ed3ng, ch\u00fang mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn l\u1edbn v\u00e0 thu h\u00fat nh\u1eefng kh\u00e1ch l\u1ea7n \u0111\u1ea7u c\u00f3 th\u1ec3 kh\u00f4ng t\u00ecm th\u1ea5y kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n theo c\u00e1ch kh\u00e1c.<\/span><\/p>\n

                  \u0110\u1ec3 l\u00e0m cho OTA ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, h\u00e3y <\/span>t\u1ed1i \u01b0u h\u00f3a danh s\u00e1ch (listings)<\/b> c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch:<\/span><\/p>\n

                    \n
                  • T\u1ea3i l\u00ean h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao gi\u1edbi thi\u1ec7u ph\u00f2ng v\u00e0 ti\u1ec7n nghi c\u1ee7a b\u1ea1n.<\/span><\/li>\n
                  • Vi\u1ebft m\u00f4 t\u1ea3 h\u1ea5p d\u1eabn, th\u00e2n thi\u1ec7n v\u1edbi SEO l\u00e0m n\u1ed5i b\u1eadt c\u00e1c \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c \u0111\u00e1o c\u1ee7a b\u1ea1n.<\/span><\/li>\n
                  • Gi\u1eef t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng v\u00e0 gi\u00e1 c\u1ea3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt \u0111\u1ec3 tr\u00e1nh \u0111\u1eb7t ph\u00f2ng qu\u00e1 m\u1ee9c ho\u1eb7c sai l\u1ec7ch.<\/span><\/li>\n
                  • S\u1eed d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i OTA m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c\u2014ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u1ea3m gi\u00e1 v\u00e0o ph\u00fat cu\u1ed1i ho\u1eb7c \u01b0u \u0111\u00e3i cho k\u1ef3 ngh\u1ec9 d\u00e0i h\u01a1n\u2014\u0111\u1ec3 t\u0103ng kh\u1ea3ibility hi\u1ec3n th\u1ecb.<\/span><\/li>\n<\/ul>\n

                    <\/p>\n

                    Thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o OTA, h\u00e3y s\u1eed d\u1ee5ng ch\u00fang nh\u01b0 m\u1ed9t <\/span>c\u00f4ng c\u1ee5 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (lead generator)<\/b>\u2014g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch l\u1ea7n \u0111\u1ea7u, sau \u0111\u00f3 khuy\u1ebfn kh\u00edch h\u1ecd \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0o l\u1ea7n t\u1edbi b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c \u0111\u1eb7c quy\u1ec1n kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft ho\u1eb7c l\u1ee3i \u00edch \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n

                    \u0110\u1ea3m b\u1ea3o B\u1ea1n Hi\u1ec3u R\u00f5 v\u1ec1 c\u00e1c OTA c\u1ee7a M\u00ecnh<\/h3>\n

                    Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c OTA \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng gi\u1ed1ng nhau, v\u00e0 vi\u1ec7c hi\u1ec3u r\u00f5 \u0111i\u1ec3m m\u1ea1nh v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a ch\u00fang c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n b\u00e1n h\u00e0ng th\u00f4ng minh h\u01a1n. M\u1ed9t s\u1ed1 OTA t\u1eadp trung v\u00e0o du kh\u00e1ch c\u00f3 ng\u00e2n s\u00e1ch ti\u1ebft ki\u1ec7m, trong khi nh\u1eefng OTA kh\u00e1c ph\u1ee5c v\u1ee5 th\u1ecb tr\u01b0\u1eddng h\u1ea1ng sang ho\u1eb7c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch.<\/span><\/p>\n

                    V\u00ed d\u1ee5:<\/span><\/p>\n

                      \n
                    • Booking.com & Expedia:<\/b> T\u1ed1t nh\u1ea5t cho du kh\u00e1ch gi\u1ea3i tr\u00ed v\u00e0 c\u00f4ng t\u00e1c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng.<\/span><\/li>\n
                    • Agoda:<\/b> M\u1ea1nh \u1edf th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c1, r\u1ea5t t\u1ed1t \u0111\u1ec3 thu h\u00fat du kh\u00e1ch qu\u1ed1c t\u1ebf.<\/span><\/li>\n
                    • Mr & Mrs Smith:<\/b> L\u00fd t\u01b0\u1edfng cho c\u00e1c kh\u00e1ch s\u1ea1n boutique v\u00e0 h\u1ea1ng sang t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u01b0\u1ee3ng cao c\u1ea5p.<\/span><\/li>\n
                    • Hostelworld:<\/b> T\u1ed1t nh\u1ea5t cho du kh\u00e1ch c\u00f3 ng\u00e2n s\u00e1ch ti\u1ebft ki\u1ec7m v\u00e0 d\u00e2n du l\u1ecbch b\u1ee5i.<\/span><\/li>\n<\/ul>\n

                      C\u00e1c kh\u00e1ch s\u1ea1n d\u00e0nh th\u1eddi gian ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t OTA, \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin chi ti\u1ebft t\u1eeb d\u1eef li\u1ec7u c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu trong khi gi\u1ea3m thi\u1ec3u t\u1ed5n th\u1ea5t hoa h\u1ed3ng.<\/span><\/p>\n

                      H\u1ec7 th\u1ed1ng Ph\u00e2n ph\u1ed1i To\u00e0n c\u1ea7u (GDS) cho Kh\u00e1ch h\u00e0ng B2B<\/h3>\n

                      Trong khi OTA t\u1eadp trung v\u00e0o du kh\u00e1ch c\u00e1 nh\u00e2n, <\/span>H\u1ec7 th\u1ed1ng Ph\u00e2n ph\u1ed1i To\u00e0n c\u1ea7u (Global Distribution Systems – GDS)<\/b> k\u1ebft n\u1ed1i kh\u00e1ch s\u1ea1n v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd du l\u1ecbch c\u00f4ng ty, \u0111\u1ea1i l\u00fd du l\u1ecbch v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1eb7t v\u00e9 m\u00e1y bay, khi\u1ebfn ch\u00fang tr\u1edf n\u00ean c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c <\/span>l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng c\u00f4ng t\u00e1c gi\u00e1 tr\u1ecb cao<\/b> v\u00e0 quan h\u1ec7 \u0111\u1ed1i t\u00e1c l\u00e2u d\u00e0i. Nhi\u1ec1u kh\u00e1ch s\u1ea1n b\u1ecf qua GDS, cho r\u1eb1ng n\u00f3 ch\u1ec9 d\u00e0nh cho c\u00e1c chu\u1ed7i l\u1edbn, nh\u01b0ng c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ed9c l\u1eadp khai th\u00e1c m\u1ea1ng l\u01b0\u1edbi n\u00e0y c\u00f3 th\u1ec3 t\u0103ng \u0111\u00e1ng k\u1ec3 c\u00f4ng su\u1ea5t ph\u00f2ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong m\u00f9a th\u1ea5p \u0111i\u1ec3m.<\/span><\/p>\n

                      C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Amadeus, Sabre v\u00e0 Travelport ho\u1ea1t \u0111\u1ed9ng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi trung gian gi\u1eefa kh\u00e1ch s\u1ea1n v\u00e0 h\u00e0ng ngh\u00ecn nh\u00e0 ho\u1ea1ch \u0111\u1ecbnh du l\u1ecbch c\u00f4ng ty, gi\u00fap c\u01a1 s\u1edf c\u1ee7a b\u1ea1n c\u00f3 s\u1eb5n cho c\u00e1c c\u00f4ng ty \u0111ang t\u00ecm c\u00e1ch \u0111\u1eb7t ph\u00f2ng cho c\u00e1c chuy\u1ebfn c\u00f4ng t\u00e1c, h\u1ed9i ngh\u1ecb ho\u1eb7c s\u1ef1 ki\u1ec7n nh\u00f3m. Kh\u00f4ng gi\u1ed1ng nh\u01b0 OTA t\u1eadp trung v\u00e0o \u0111\u1eb7t ph\u00f2ng ti\u00eau d\u00f9ng ng\u1eafn h\u1ea1n, k\u1ebft n\u1ed1i GDS th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn <\/span>kinh doanh l\u1eb7p l\u1ea1i (repeat business)<\/b> t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p \u0111\u1eb7t ph\u00f2ng th\u01b0\u1eddng xuy\u00ean.<\/span><\/p>\n

                      <\/p>\n

                      \u0110\u1ec3 th\u00e0nh c\u00f4ng tr\u00ean GDS, m\u1ed9t kh\u00e1ch s\u1ea1n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng <\/span>h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n (PMS)<\/b> c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p, cho ph\u00e9p c\u1eadp nh\u1eadt theo th\u1eddi gian th\u1ef1c v\u1ec1 t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng, gi\u00e1 c\u1ea3 v\u00e0 m\u00f4 t\u1ea3 ph\u00f2ng. C\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch v\u00e0 ng\u01b0\u1eddi mua h\u00e0ng doanh nghi\u1ec7p t\u00ecm ki\u1ebfm c\u00e1c ch\u00ednh s\u00e1ch h\u1ee7y linh ho\u1ea1t, m\u1ee9c gi\u00e1 c\u1ea1nh tranh v\u00e0 c\u00e1c ti\u1ec7n nghi th\u00e2n thi\u1ec7n v\u1edbi doanh nghi\u1ec7p nh\u01b0 ph\u00f2ng h\u1ecdp, WiFi t\u1ed1c \u0111\u1ed9 cao v\u00e0 c\u00e1c t\u00f9y ch\u1ecdn nh\u1eadn ph\u00f2ng s\u1edbm\/tr\u1ea3 ph\u00f2ng mu\u1ed9n. C\u00e1c kh\u00e1ch s\u1ea1n t\u1ed1i \u01b0u h\u00f3a s\u1ef1 hi\u1ec7n di\u1ec7n GDS c\u1ee7a m\u00ecnh th\u01b0\u1eddng th\u1ea5y m\u1ed9t lu\u1ed3ng \u0111\u1eb7t ph\u00f2ng \u1ed5n \u0111\u1ecbnh t\u1eeb kh\u00e1ch c\u00f4ng t\u00e1c v\u00e0 ng\u01b0\u1eddi tham d\u1ef1 h\u1ed9i ngh\u1ecb, cung c\u1ea5p m\u1ed9t ngu\u1ed3n doanh thu \u0111\u00e1ng tin c\u1eady ngo\u00e0i du l\u1ecbch gi\u1ea3i tr\u00ed.<\/span><\/p>\n

                      B\u1ed5 nhi\u1ec7m m\u1ed9t Nh\u00e2n vi\u00ean Kinh doanh v\u00e0 G\u1eb7t h\u00e1i Th\u00e0nh qu\u1ea3<\/h3>\n

                      Nhi\u1ec1u kh\u00e1ch s\u1ea1n \u0111\u1ed9c l\u1eadp ch\u1ec9 d\u1ef1a v\u00e0o digital marketing \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng, nh\u01b0ng vi\u1ec7c c\u00f3 m\u1ed9t <\/span>nh\u00e2n vi\u00ean kinh doanh (sales representative)<\/b> t\u1eadn t\u00e2m c\u00f3 th\u1ec3 m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i doanh thu ho\u00e0n to\u00e0n m\u1edbi. B\u00ean c\u1ea1nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1ch s\u1ea1n, m\u1ed9t nh\u00e2n vi\u00ean kinh doanh l\u00e0nh ngh\u1ec1 c\u00f3 th\u1ec3 <\/span>ch\u1ee7 \u0111\u1ed9ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7<\/b> v\u1edbi kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p, \u0111\u1ea1i l\u00fd du l\u1ecbch v\u00e0 nh\u00e0 ho\u1ea1ch \u0111\u1ecbnh s\u1ef1 ki\u1ec7n, mang l\u1ea1i c\u00e1c l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng nh\u00f3m l\u1edbn, l\u01b0u tr\u00fa c\u00f4ng t\u00e1c d\u00e0i h\u1ea1n v\u00e0 c\u00e1c quan h\u1ec7 \u0111\u1ed1i t\u00e1c \u0111\u1ed9c quy\u1ec1n m\u00e0 ch\u1ec9 c\u00e1c k\u00eanh digital c\u00f3 th\u1ec3 b\u1ecf l\u1ee1.<\/span><\/p>\n

                      Vai tr\u00f2 c\u1ee7a m\u1ed9t nh\u00e2n vi\u00ean kinh doanh bao g\u1ed3m k\u1ebft n\u1ed1i m\u1ea1ng l\u01b0\u1edbi, tham d\u1ef1 c\u00e1c s\u1ef1 ki\u1ec7n trong ng\u00e0nh v\u00e0 \u0111\u00e0m ph\u00e1n c\u00e1c giao d\u1ecbch \u0111\u1eb7t ph\u00f2ng s\u1ed1 l\u01b0\u1ee3ng l\u1edbn mang l\u1ea1i l\u1ee3i \u00edch cho c\u1ea3 kh\u00e1ch s\u1ea1n v\u00e0 kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, m\u1ed9t kh\u00e1ch s\u1ea1n g\u1ea7n trung t\u00e2m h\u1ed9i ngh\u1ecb c\u00f3 th\u1ec3 \u0111\u1ec3 nh\u00e2n vi\u00ean kinh doanh thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c nh\u00e0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u01a1 s\u1edf c\u1ee7a h\u1ecd tr\u1edf th\u00e0nh n\u01a1i l\u01b0u tr\u00fa \u01b0a th\u00edch cho c\u00e1c h\u1ed9i ngh\u1ecb v\u00e0 tri\u1ec3n l\u00e3m. T\u01b0\u01a1ng t\u1ef1, m\u1ed9t resort c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 ho\u1ea1ch \u0111\u1ecbnh \u0111\u00e1m c\u01b0\u1edbi \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng \u0111\u1ed9c quy\u1ec1n cho ti\u1ec7c c\u01b0\u1edbi, \u0111\u1ea3m b\u1ea3o doanh thu \u1ed5n \u0111\u1ecbnh t\u1eeb \u0111\u00e1m c\u01b0\u1edbi \u0111i\u1ec3m \u0111\u1ebfn.<\/span><\/p>\n

                      <\/p>\n

                      M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng ch\u1ee7 \u0111\u1ed9ng c\u0169ng c\u00f3 th\u1ec3 gi\u00fap \u0111\u00e0m ph\u00e1n c\u00e1c \u0111i\u1ec1u kho\u1ea3n t\u1ed1t h\u01a1n v\u1edbi OTA v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh du l\u1ecbch c\u00f4ng ty. Thay v\u00ec th\u1ee5 \u0111\u1ed9ng ch\u1edd \u0111\u1ee3i \u0111\u1eb7t ph\u00f2ng, m\u1ed9t nh\u00e2n vi\u00ean kinh doanh t\u1eadn t\u00e2m c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp tr\u00ean c\u00e1c h\u1ee3p \u0111\u1ed3ng v\u1edbi c\u00e1c c\u00f4ng ty, b\u1ecf qua hoa h\u1ed3ng c\u1ee7a b\u00ean th\u1ee9 ba v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00e1c l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng c\u00f3 l\u1ee3i nhu\u1eadn cao h\u01a1n. C\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ea7u t\u01b0 v\u00e0o b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp th\u01b0\u1eddng th\u1ea5y t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y cao h\u01a1n, l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u t\u0103ng l\u00ean v\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n m\u1ea1nh m\u1ebd h\u01a1n trong th\u1ecb tr\u01b0\u1eddng du l\u1ecbch c\u00f4ng t\u00e1c v\u00e0 s\u1ef1 ki\u1ec7n.<\/span><\/p>\n

                      L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1ch s\u1ea1n?<\/h2>\n

                      B\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1ch t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1ch s\u1ea1n th\u00e0nh c\u00f4ng ch\u01b0a? M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing th\u00e0nh c\u00f4ng cho resort t\u1eadp trung v\u00e0o kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb, s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 thu h\u00fat \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u0111a h\u00f3a doanh thu. Trong m\u1ed9t th\u1ebf gi\u1edbi ng\u00e0y c\u00e0ng s\u1ed1 h\u00f3a, c\u00e1c kh\u00e1ch s\u1ea1n ph\u1ea3i \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn \u0111a k\u00eanh \u0111\u1ec3 duy tr\u00ec kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 quy tr\u00ecnh gi\u00fap b\u1ea1n t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1ch s\u1ea1n th\u00e0nh c\u00f4ng:<\/p>\n

                        \n
                      1. X\u00e1c \u0111\u1ecbnh \u0110\u1ed1i t\u01b0\u1ee3ng M\u1ee5c ti\u00eau:<\/b> X\u00e1c \u0111\u1ecbnh xem kh\u00e1ch l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n l\u00e0 kh\u00e1ch c\u00f4ng t\u00e1c, gia \u0111\u00ecnh, kh\u00e1ch du l\u1ecbch h\u1ea1ng sang hay ng\u01b0\u1eddi t\u00ecm ki\u1ebfm phi\u00eau l\u01b0u. \u0110i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p v\u00e0 khuy\u1ebfn m\u00e3i ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/span><\/li>\n
                      2. T\u1ed1i \u01b0u h\u00f3a Website Kh\u00e1ch s\u1ea1n:<\/b> \u0110\u1ea3m b\u1ea3o trang web c\u1ee7a b\u1ea1n th\u00e2n thi\u1ec7n v\u1edbi di \u0111\u1ed9ng, t\u1ea3i nhanh v\u00e0 h\u1ea5p d\u1eabn v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh v\u1edbi m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp li\u1ec1n m\u1ea1ch \u0111\u1ec3 gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o OTA.<\/span><\/li>\n
                      3. T\u1eadn d\u1ee5ng Chi\u1ebfn l\u01b0\u1ee3c SEO & Content Marketing cho Ng\u00e0nh Kh\u00e1ch s\u1ea1n:<\/b> X\u1ebfp h\u1ea1ng cao h\u01a1n tr\u00ean Google b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a website, vi\u1ebft blog t\u1eadp trung v\u00e0o \u0111i\u1ec3m \u0111\u1ebfn v\u00e0 c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 trang \u0111\u1ec3 thu h\u00fat traffic t\u1ef1 nhi\u00ean.<\/span><\/li>\n
                      4. \u0110\u1ea7u t\u01b0 v\u00e0o Qu\u1ea3ng c\u00e1o Tr\u1ea3 ph\u00ed & Metasearch:<\/b> Ch\u1ea1y Google Hotel Ads, c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i v\u00e0 danh s\u00e1ch tr\u00ean c\u00e1c k\u00eanh metasearch (so s\u00e1nh gi\u00e1 nh\u01b0 TripAdvisor, Trivago, Kayak) \u0111\u1ec3 n\u1eafm b\u1eaft du kh\u00e1ch \u0111ang t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n.<\/span><\/li>\n
                      5. T\u0103ng c\u01b0\u1eddng social media marketing kh\u00e1ch s\u1ea1n:<\/b> S\u1eed d\u1ee5ng Instagram, TikTok v\u00e0 YouTube \u0111\u1ec3 gi\u1edbi thi\u1ec7u kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch ti\u1ec1m n\u0103ng v\u00e0 h\u1ee3p t\u00e1c v\u1edbi influencer \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng uy t\u00edn.<\/span><\/li>\n
                      6. S\u1eed d\u1ee5ng Email & CRM Marketing:<\/b> G\u1eedi email c\u00e1 nh\u00e2n h\u00f3a v\u1edbi c\u00e1c \u01b0u \u0111\u00e3i tr\u01b0\u1edbc k\u1ef3 ngh\u1ec9, theo d\u00f5i sau k\u1ef3 ngh\u1ec9 v\u00e0 ph\u1ea7n th\u01b0\u1edfng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u1ec3 khuy\u1ebfn kh\u00edch \u0111\u1eb7t ph\u00f2ng l\u1eb7p l\u1ea1i.<\/span><\/li>\n
                      7. Qu\u1ea3n l\u00fd \u0110\u00e1nh gi\u00e1 Tr\u1ef1c tuy\u1ebfn & Danh ti\u1ebfng:<\/b> T\u00edch c\u1ef1c ph\u1ea3n h\u1ed3i c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch tr\u00ean Google, TripAdvisor v\u00e0 OTA \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 c\u1ea3i thi\u1ec7n nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n
                      8. Thi\u1ebft l\u1eadp Quan h\u1ec7 \u0110\u1ed1i t\u00e1c v\u1edbi Doanh nghi\u1ec7p \u0110\u1ecba ph\u01b0\u01a1ng:<\/b> H\u1ee3p t\u00e1c v\u1edbi nh\u00e0 h\u00e0ng, c\u00f4ng ty l\u1eef h\u00e0nh v\u00e0 c\u00e1c s\u1edf du l\u1ecbch \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o cho kh\u00e1ch v\u00e0 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n.<\/span><\/li>\n
                      9. Theo d\u00f5i Hi\u1ec7u su\u1ea5t & T\u1ed1i \u01b0u h\u00f3a:<\/b> S\u1eed d\u1ee5ng Google Analytics, th\u00f4ng tin chi ti\u1ebft t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 d\u1eef li\u1ec7u CRM \u0111\u1ec3 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3, tinh ch\u1ec9nh c\u00e1c n\u1ed7 l\u1ef1c marketing v\u00e0 t\u1ed1i \u0111a h\u00f3a ROI.<\/span><\/li>\n<\/ol>\n

                        D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1ch s\u1ea1n. Theo d\u00f5i ch\u00fang t\u00f4i v\u00e0 xem th\u00eam c\u00e1c b\u00e0i vi\u1ebft s\u00e2u s\u1eafc kh\u00e1c!<\/span><\/p>\n

                        <\/a><\/div>\n

                         <\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

                        N\u1ebfu chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a resort v\u00e0 kh\u00e1ch s\u1ea1n b\u1ea1n v\u1eabn y h\u1ec7t nh\u01b0 v\u00e0i n\u0103m tr\u01b0\u1edbc, b\u1ea1n \u0111ang t\u1ef1 m\u00ecnh \u0111\u00e1nh m\u1ea5t doanh thu. Ng\u00e0nh kh\u00e1ch s\u1ea1n \u0111ang thay \u0111\u1ed5i nhanh h\u01a1n bao gi\u1edd h\u1ebft, v\u1edbi nh\u1eefng xu h\u01b0\u1edbng, c\u00f4ng ngh\u1ec7 v\u00e0 h\u00e0nh vi du kh\u00e1ch m\u1edbi \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1ch th\u1ee9c \u0111\u1eb7t […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-4792","post","type-post","status-publish","format-standard","hentry","category-uncategorized-vi"],"_links":{"self":[{"href":"https:\/\/seo300.com\/vi\/wp-json\/wp\/v2\/posts\/4792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo300.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seo300.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seo300.com\/vi\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/seo300.com\/vi\/wp-json\/wp\/v2\/comments?post=4792"}],"version-history":[{"count":1,"href":"https:\/\/seo300.com\/vi\/wp-json\/wp\/v2\/posts\/4792\/revisions"}],"predecessor-version":[{"id":4793,"href":"https:\/\/seo300.com\/vi\/wp-json\/wp\/v2\/posts\/4792\/revisions\/4793"}],"wp:attachment":[{"href":"https:\/\/seo300.com\/vi\/wp-json\/wp\/v2\/media?parent=4792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seo300.com\/vi\/wp-json\/wp\/v2\/categories?post=4792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seo300.com\/vi\/wp-json\/wp\/v2\/tags?post=4792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}